Top 5 ClickFunnels competitors and how they compare

 The marketing technology is constantly evolving, and it’s becoming more affordable and easier for marketers to run powerful campaigns on their websites or other channels. 

If you want to build a powerful inbound marketing engine, you need a website. A website helps to have dedicated landing pages, sales pages, splash pages, and lead capture forms. On top of this, you will want messaging tools such as emails, push notifications, or SMS to communicate with your leads and prospects. All of these tools are critical in helping you build powerful inbound marketing systems and predictable revenue.

If you are an entrepreneur or an online business owner, you’re probably familiar with the famous online digital marketing platform ClickFunnels. ClickFunnels helps you assemble a sticky landing page and automatic sales funnel for any business. It has several templates and a powerhouse of features.

However, ClickFunnels is far from being the only service of its kind. Other digital marketing platforms provide similar options with different strengths and weaknesses. If you want to ensure that what you’re doing is right for your business, you’ll need to conduct extensive research. 

There is no one-size-fits-all platform so keep in mind the needs of your business. We have compiled the top 5 ClickFunnels competitors for companies and online marketers of all kinds.

But first, what is ClickFunnels? 

ClickFunnels Defined

ClickFunnels was designed and created by Rusell Brunson in 2014. It is an all-in-one sales funnel solution with all the technical stuff taken care of. It makes it easy for anyone to list, sell, and deliver products online. You can customize your design and tweak pages using its drag-and-drop editor. It is user-friendly that anyone can learn with a few clicks of a button. 

When you are planning to build your online business, the first thing you need is a website. There are several options to choose from.

You can build your custom website, which can be a time-consuming task. It will also take a lot of effort from web developers and SEO specialists, which can be quite expensive.

Another option is to choose a content management system. These are software that helps in the creation, formatting, organization, and publication of content. Some examples of this include WordPress, Magento, and Shopify. Instead of building all the necessary infrastructure by yourself, these examples have already taken care of the basic stuff. All you need to do is to put up the required information for your business.

While it may sound like a good option, content management systems have their limitations. If you intend to set up websites geared towards making a sale, ClickFunnels is the way to go.

With features such as affiliate management and having membership accounts, ClickFunnels is best placed to manage all your needs. If you’re running paid ads, landing on the ClickFunnels landing page would be the quickest way to convert them into paying customers whenever a lead clicks on them.

How does ClickFunnels work?

ClickFunnels allows incorporating all the core sales and marketing elements needed to have a functional sales funnel. It includes everything, landing pages, web hosting, and autoresponders. 

If you compare ClickFunnels to other funnels out there, you’ll find that this platform is powerful. It has every tool you need to have a successful website for all your online marketing needs. It gets you more customers, makes time management more efficient, and will boost your profit. 

ClickFunnels Features

Here are some of the powerful features of ClickFunnels. 

Website Hosting

Websites are stored on servers making them available worldwide whenever the address is typed into a browser. You don’t need a separate website hosting service to put your website/s up on the internet. ClickFunnels can do this and more. 

Landing Pages

The primary function of a landing page is to act as a marketing tool. Whenever an ad is clicked, the prospect can be redirected to a landing page, which (usually) contains carefully crafted sales copy to take the prospect down the sales funnel. 

Email Autoresponders

It sends emails for you at a time of your preference and frequency. It is an excellent way to keep your mailing list updated on your new offers while maintaining a personal touch and feel. 

A/B Testing for All Webpages

A/B testing is a method of comparing two different landing pages or web pages to find out which is better. The goal is to find the best webpage for you to convert leads into paying customers. 

Affiliate Management

This is the process of recruiting and developing a group of marketers who work to drive traffic to your website or product/service offers. Running an affiliate program, building networks, and having managers are all part of the affiliate management program. 

Top ClickFunnels Competitors

While ClickFunnels has many features, you may not need every one of them OR you may want to use a more dedicated tool to accomplish something specific like email or landing pages. Furthermore, there are often stronger point solutions for a given functionality.

Below are the top ClickFunnels competitors, their pros and cons, and how they compare to ClickFunnels. 

BuilderAll

BuilderAll is a young and ambitious marketing platform that wants to be an all-in-one solution for marketing tools and sales funnels, just like ClickFunnels. Though it has several advantages over ClickFunnels, such as an entirely complete set of marketing tools, it is held back by being young, inexperienced, and having a much smaller budget. However, it is still worth checking out. (READ: ClickFunnels vs Builderall)

Pros

•     Significantly cheaper
•     Most complete marketing platform
•     Unlimited pages, domain names, and data streams
•     Nothing to do with WordPress 

Cons

•     It has a lot of bugs and glitches
•     Poor customer service and support
•     More clunky and frustrating builder 

Ontraport

Ontraport offers many of the same features as ClickFunnels, a comprehensive digital marketing platform that provides a wide array of tools. From campaigns, to sales, to finance, Ontraport does it all.

The primary advantage and difference between Ontaport and ClickFunnels is a focus on process automation. This automation can get in the way of a small team or single-person company. However, Ontraport is invaluable for a bigger, more complicated business. 

While ClickFunnels has one job, which is a sales funnel, Ontraport does everything. You may not want a single service to have so much control over your business. If that is the case, Ontraport may not be for you or your company. (READ: ClickFunnels vs Ontraport)

Pros

•     Heavily automated process helps bigger businesses
•     Better at working with the entire picture
•     Lots of other features focused on running a business
•     Good payment integration 

Cons

•     The heavily automated process can be clunky or frustrating for small businesses
•     Not as good with individual sales funnel features 

Instapage

Instapage is a landing page tool. It has a strong, easy landing page builder with pixel-perfect drag and drop. Many of the other pros and cons are the same, but Instapage stands out with its heatmap feature. This feature allows you to view activity on your site in the form of a heat map that helps you design around your customer’s experience.  

Pros

•     Better user interface than Unbounce
•     Integrates easily with WordPress and other tools
•     High-quality landing page creation
•     Heatmap and A/B testing
•     Very easy and powerful drag and drop builder 

Cons

•     Fewer overall features
•     Not many built-in images, requiring you to find your own
•     Poor checkout page and shopping cart support 

Leadpages

Leadpages is another tool primarily focused on building the perfect landing page. The editor is a little clunkier than Unbounce, but it has a couple of unique features that make it stand out.

Leadpages has two different editors, one for beginners and one for experts. This makes it more versatile for new users. It can also open pop-ups on any page.  

Leadpages is suitable for beginners or new developers who aren’t ready to invest in a more expensive editor but are still looking for a quality way to produce relevant and useful websites for their business. 

Pros

•     Very affordable, with the cheapest plan at $25/month
•     Strong pop-up support
•     Many different templates 

Cons

•     The editor can be frustrating to use and not very aesthetically pleasing
•     Not as customizable
•     Fewer overall features 

Kartra

Kartra is an all-in-one digital marketing platform and is well-known for being a jack of all trades in online business assistance. (READ More: ClickFunnels vs Kartra)

Pros 

•     All-in-one platform offering features like video hosting, sales funnels mapping, membership areas, email marketing & marketing automation, shopping cart, affiliate management and more
•     Pre-made marketing campaigns that are made by experienced marketers and are proven to be effective and drive high conversion results
•   Pre-written sales copies that you can just edit

Cons

•     Kartra is priced for what it’s worth, meaning it can be pricey for some. You can take into account that the alternative is to pay twice as much or more on separate tools.