It’s a no-brainer: every business needs an effective marketing strategy. Kartra and ClickFunnels are two softwares that are used by a lot of entrepreneurs to help them with their digital marketing. 

If you’re here, you’re probably having a hard time deciding which of the two programs is best for you. Don’t fret. In this article, we review and compare both programs to help you choose which one is better suited for you and your business.

Background

ClickFunnels gained its notoriety for the quality of its services in sales funnel and web page building. 

Since its launch in 2014, ClickFunnels has been able to acquire a lot of new and improved tools within its offers and services over the years. Included within these new features are additional pop-ups and marketing analytics. Vital Pieces of information from behavior tracking and customer feedback allows entrepreneurs to decide, through insights, which and where to improve their business or enterprise. (READ More: Why use ClickFunnels) 

Many marketing specialists recommend ClickFunnels to freelancers, small businesses, and medium to big enterprises. (READ More: Who is ClickFunnels for? Find out how it can help your business)

Kartra, on the other hand, is well known for having the ability to build comprehensive and convincing web pages. Its founders, Mike Filsaime and Andy Jenkins, believe in granting people access to a complex system through simplified technology so people with no marketing or business background can easily build the marketing foundations for their own online businesses. 

Much like ClickFunnels’ systematic order for its sales funnels, Kartra also has its built-in developed system to allow its users and potential prospects to experience a unique sensation of familiarity by using each program and features that are conveniently connected and housed within their platform for the user’s comfort. 

Most notably known for their 2-Tier affiliates Management and Customer Relationship Management, along with data tracking regarding the user’s customers’ behavior. These features can only be accessed through Kartra’s sophisticated order of pricing list as part of their subscription plans. 

Functionalities and Purpose 

Here, we review the various features of each program and carefully analyze their functions to help you find out the numerous ways that you can benefit from each or any of them. 

ClickFunnels

Although ClickFunnels is known for their effective Sales Funnels, they also offer Customizable Domains, A/B Split Tests for landing pages and emails, Email Integrations, Optin Funnels (ClickPops, ClickOptin) All Advanced Funnels (Sales Funnels, Membership Funnels, Auto Webinar Funnels, Webinar Funnels, Hangout Funnels). Also, ClickFunnels offers Order Pages (Upsell Pages, Downsale Pages) Share Your Funnels, Priority Support & Priority Template Requests.

• Customizable Domains
  • Users can personally design their domain with CF’s Drag and Drop Functionality, making it easy for the users who have no professional background in the said situation.
• A/B Split Test
  • Users are granted the ability to separate versions of their sales funnels or landing pages to identify which of the two is far more effective when it comes to lead generation. 
• Email Integrations
  • Since CF has no built-in email functionality, users can integrate their email marketing software within their current CF Account. Further details regarding this matter can be read and learned on CF’s website.
• Optin Funnels
  • Or landing pages are the direct link for sending potential users to your website 
• All Advanced Funnels
• Order Pages
• Share your Funnels

Kartra

Known for being a jack of all trades in online business assistance, Kartra offers the following features to their subscribers. This includes Video hosting, Sales funnels mapping, Membership areas, Email marketing & marketing automation, Shopping cart, Affiliate management.

• Video Hosting
  • Entrepreneurs are free to conduct online web hostings where they can implement further exposure through live interactions, live demonstrations, etc.
• Sales Funnel Mapping
  • Users can personally operate and decide the workflow of each sale funnel that they release into the public.
• Membership Areas
  • Established companies or businesses within Kartra’s Domain can set out an exclusive area for the user’s leads and prospects where they can acquire special treatment and offers that come with a specific price.
• Email Marketing and Marketing Automation
  • Made from a Sequence Builder, Marketing automation works as a pathway of communication between the user and their clients of leads. With emails and newsletters as a medium of conversation, users can devise a concrete plan on encouraging their leads to patronize the user’s services.
• Shopping Cart
  • What’s excellent about Kartra is that it allows its users to have an eCommerce feature within their site. They can start their online shops and induct those shop(s) to the leading site to gain exposure.
• Affiliate Management
  • Although Kartra’s analytics feature is redundant by default, that’s because it doesn’t help as much as it needs to. But Katra allows their users to overlook their analytics page and observe the data and trackings that they’re currently conducting with their affiliates; may it be from potential users or referrals.

Although ClickFunnels has no feat against Kartra when it comes to online business features, Kartra’s possible downside is in its credibility and its management of user experience. With its sophisticated interface, the software has a tendency to confuse some of its users due to the complexity in its range of features.

Pros and Cons 

Every program has its imperfections. For this part, we looked at the feedback by former and current users of both platforms. 

ClickFunnels

PROS

•       An easy and responsive interface in page-building
•       Assured effective funnels
•       Reliable service due to its easy-to-understand tools and features

CONS

•       Pricey for beginners
•       Buggy user experience and look
•       Beta functionality in some of its tools

Kartra

PROS

•       A powerful tool in the shed
•       Has a lot of premade resources
•       All-in-one marketing solution

CONS

•       Doesn’t have a lot of customizability feature in its page builder
•       Lack of trust with its built-in automation
•       You can acquire most of Kartra’s features for much cheaper with other tools

When to use  

To find the right business assisting software for you, you have to first identify what your needs are. 

ClickFunnels 

If you see yourself in a situation where you are in dire need of a marketing specialist, look no further because ClickFunnels can do the job. ClickFunnels’ strength is in sales funnels. 

 

On top of its efficient funnels, ClickFunnels also has a good relationship with their users by empowering them to join their special motivational programs such as its affiliate programs. 

Kartra 

Kartra is recommended to those who need a foreground for their business and require only the basics of digital marketing. 

Pricing Plans

To help you quickly decide which platform to choose at a glance based on the price, we focused on the most affordable price package of each program along with the features that you get with it. 

Both programs offer 14 days Free Trial to their new customers. 

ClickFunnels

Startup – $97/month this includes:

• 20 Funnels
• 100 Pages
• 0,000 Visitors
• Unlimited Contact Leads
• 3 Custom Domains
• A/B Split Tests
• Email Integrations
• Optin Funnels
• All Advanced Funnels
• Order Pages
• Share Your Funnels

(READ More: How much is ClickFunnels?)

Kartra

Starter – $99/month this includes:

• Contacts (Up To) – 2,500
• Emails Per Month – 15,000
• Pages Created – 100
• Products – 20
• Helpdesk Portals – 2
• Custom Domains – 1
• Bandwidth Per Month – 50GB
• Page Visits – Unlimited
• Membership Sites – 2

Integration: How to integrate ClickFunnels and Kartra

Can’t choose between the two? You don’t really have to! You can reap all of the benefits of both ClickFunnels and Kartra by using them together. 

This section will focus on integrating each of the programs’ qualities while being used simultaneously so that you can get the best results. 

This guide is specially made for entrepreneurs who have used ClickFunnels as their main server and Kartra as their marketing automation, or vice versa

The integration process:

1. Authenticate your separate accounts from Kartra and ClickFunnels.

1. To do this, simply sign up to your accounts and navigate to the settings and note your API Credentials.

1. Pick between the two as the main trigger; by doing this, it will allow the remaining application to start the automation process automatically.
2. Once the automation process has been completed, you can now pick the desired result to take action.
3. Select between your plethora of data which set of records you would wish to be sent and integrated to the other application’s system.
4. Once you’ve decided, check if the automation works in your main dashboard.

The Verdict

It would be best to use a program depending on your situation and needs. 

Pricewise, if you wish to ask assistance for lead generation, it would be best to go with ClickFunnels because of its effectiveness and comprehensive guides. It would be a great pick especially if you’re a beginner in marketing yet still want to implement a marketing strategy like that of a pro.

However, if you want to build a good foundation for your online business, Kartra can do the job!