Why choose and use Instapage: The Benefits 

If you want to create more leads and sell more products, then a very good landing page is crucial. The first step to start earning more money from your online business is building an effective landing page. 

A few years ago, you might have to pay a web designer loads of money to get what you want. However, with the introduction of services, such as Instapage, you can create your landing page yourself. This tool is a high-powered landing page builder that can help you generate more leads and sell your products.

If you’re looking into Instapage and need more convincing before you take the plunge, this article will rundown its features, benefits, pros, and even some cons. 

Instapage Defined

Instapage is a cloud-hosted program that has everything you need to create and publish your own landing pages. This tool is an excellent platform, whether you already have your website or other forms of online presence. It helps you create landing pages that are focused on improving your conversions. 

Instapage helps you to create professional and powerful landing pages quickly. You don’t need to have coding or design skills to make the pages. Instapage has all the necessary features expected in a landing page builder, such as templates, drag, drop editor, conversion rate analytics, and mobile-responsive design. (READ More: Instapage Frequently Asked Questions)

What can Instapage do?

Instapage doesn’t have a huge feature list compared with its competitors. It mainly focuses on its core offering of landing pages. Below are some of what this tool can do. 

Drag and Drop Page Builder

Instapage is not grid-based unlike other programs. It provides you a great deal of flexibility. You can simply drag and drop each element exactly where you want it to go. 

Whether you want to start with a blank canvas or use one of the templates, the editor of Instapage gives you the freedom to produce a custom landing page.  

Unlike other page builders, Instapage page builder allows you to position your elements anywhere on the page. Instead of being configured to a grid layout or a column and row-based structure, you can move items freely on your page anywhere on the canvas.

Instapage understands that a lack of constraints and total creative freedom can be overwhelming. That’s why it displays helpful markers and grids as you move the items around the page, giving you an easy way to line up your page elements. As you move an item around the distance between that item and other page contents, it gives you an easy way to position your page elements. As you move items around the page in the drag-and-drop editor, they’re snapped to the underlying grid layout. 

Widgets

You can insert a range of elements such as Call-To-Action (CTA) buttons, timers, and others quickly into your landing page designs by using the Instapage widgets. If you want to add one to your page, simply click on one of the widget icons on the sidebar menu of the Instapage editor, and it will be dropped instantly onto the canvas.

From there, you can move it around the page and start editing its appearance and content. You can also define the action associated with a widget, such as setting what happens if someone clicks on a button.

With Instapage, you can create your pricing tables or testimonial panels by combining the text, image, and headline widgets. If you want to save time, there are available pre-built pricing tables and other page template elements.   

200+ Customizable Templates

You don’t have to start from a blank slate.

In the product description of Instapage, about 200 templates are said to be available for you to choose from. You can use filters to narrow down to the type of template that you want as you create a new landing page. 

One of the key selling points of Instapage is the landing page editor. You’re not simply limited to using the templates in their default state- or even using a template at all. 

The elements that make up your pages can be customized easily through the Instapage page builder interface. Choosing an item on the page displays a few settings for it, along with an edit button.

When you click the edit button, it reveals the properties of the item in the side panel. From there, you can make a range of changes beyond what’s available on the floating toolbar.

If you have more specifications for your landing page design, you can add custom CSS to the page elements to further control their appearance. You can also add custom JavaScript to add extra functionality to your landing pages. 

Direct Access to 33 Million Bigstock Images

It’s easy to insert professional stock images, though you have to buy each image separately. 

Detailed Form Builder and Asset Delivery

Instapage allows you to create all types of forms easily. Then, you can connect to a huge number of integrations. Instapage can even handle automatically delivering assets like lead magnets. 

Analytics

Instapage has heatmaps, A/B testing, Google Tag Manager, and more. 

Collaboration Tools

Instapage prides itself as a platform for “marketing teams and agencies,” resulting in several helpful collaboration tools. For instance, you can leave comments on specific parts of a landing page design draft. 

Instablocks

If you want to create multiple landing pages, either for yourself or your clients, Instapage has a great time-saving feature called Instablocks.

It allows you to build a library of reusable assets or blocks that you can insert into any of your landing pages. For instance, you can create custom testimonial blocks that contain positive feedback from your customers. It then saves as an Instablock. Then, whenever you’re making a landing page that needs to include testimonials, you can quickly insert that Instablock into the page.

You can save specific landing page sections to reuse across designs or choose from Instapage’s pre-built sections.

Other uses of Instablocks include making page headers, footers, calls-to-action, and anything else you can create with Instapage that you may want to use on multiple pages. Moreover, Instapage comes with a varied selection of Instablock templates for you to use as starting points for your assets. 

AMP Support

You can design Google AMP landing pages using the same drag and drop interface.

Detailed Attribution Data

Aside from analytics, Instapage can connect to Google AdWords and other services to integrate attribution data like AdWords campaigns or price data. 

Mobile-Friendly Page Designs

Instapage understands that most people nowadays access websites and landing pages through their mobile device. By default, all landing pages created by Instapage are mobile-friendly. You can switch to the mobile view of a page you’re working on in the editor and then make modifications.

Instapage Pricing

Instapage offers an Optimizing plan and Converting plan. They guarantee higher conversions, lower cost-per-click and customer success with any of their plans. 

The Optimizing plan has everything you need to start building and optimizing post-click landing pages for higher conversions. It includes unlimited conversions, 30k unique visitors per month, 30 published landing page experiences, 5 workspaces, and 5 team members. It is priced at $199 if billed annually or $299 if billed monthly. 

On the other hand, the Converting plan is the complete platform for increasing conversion, lowering CPC & boosting return on ad-spend (ROAS). This is custom priced based on your unique needs. 

If you require more plan flexibility, you may contact Instapage. 

Pros and Cons of Instapage

Instapage has many good things working in its favor. It has a good range of professional-looking landing page templates and an advanced landing page builder that’s easy to use with more than enough landing page publishing options. Moreover, it’s mobile-friendly and offers many reporting data and tools to help you optimize your pages.

Instapage also boasts of their proven ability to sell items through their landing pages. 

It is also a good tool to use for collaborating with team members and clients. 

The only downside is that there are slightly limited eCommerce options compared with other applications such as Leadpages; and that the price may be unsuitable for casual website owners. 

Instapage is a powerful tool that is easy to use and accessible to beginners. Its publishing options make it simple to use the landing pages you create, no matter what type of website you’re running.

While this tool is not the cheapest, if you want a high-powered, optimization-oriented landing page builder, Instapage is a good choice. (ALSO READ: ClickFunnels vs Instapage, Builderall vs Instapage)