Instapage is a cloud-hosted program and includes everything you need to start creating and publishing landing pages. It provides a professional set of modern landing page templates and a powerful page builder tool.

Whether or not you already have a website or online presence, Instapage makes it possible to produce conversion-focused landing pages to help in your lead generation and selling of products.

You don’t need to have coding experience or design skills because the features of Instapage can simplify the process of creating landing pages, regardless of what you’re trying to achieve. It has features such as heatmap, analytics, and split-testing tools so you can use visitor data to improve your landing page designs to make them more effective.

What are the benefits of using Instapage?

Below are some of the reasons to choose Instapage as your landing page builder.

A library of customizable templates

Instapage has more than 80 high-quality templates so you won’t have to start from scratch or search for inspiration for your next landing page.

Intuitive landing page editor

Whether you want to start with a blank canvas or edit one of the many templates, Instapage’s drag-and-drop page builder interface is powerful yet easy-to-use.

Effective form builder

Instapage makes it easy for you to create detailed custom forms for collecting user information to ensure that you can capture the right type of leads with your landing pages.

A useful selection of widgets

You can also add other elements easily to your landing pages, including videos, images, and buttons.

Tracking and Reporting

You can see what’s working and what isn’t due to Instapage’s built-in analytics, heatmap, and A/B testing tools. You can then optimize your landing pages for better results.

What are some of the best features of Instapage?

Below are some of the critical features of Instapage.

Instapage Templates

The marketing content for Instapage claims that there are about 200 templates to choose from. However, when browsing the library, there seemed to be more like 80.

Some of the templates weren’t full landing page options either (e.g. the thank you page templates) but the templates you get access from the landing page library have been designed to a very high standard and cover a wide range of goals.

You can quickly find the type of template you need when starting a new landing page due to its filters. As the templates cover product sales, signup forms, event registrations, and app downloads, you can get a good idea of who is the target audience of Instapage.

Drag-and-Drop Landing Page Editor

Whether you start with a blank canvas or use one of the templates, the editor of Instapage gives you the freedom to produce a custom landing page.

Unlike the most advanced WordPress page builders, the Instapage builder allows you to position your elements anywhere on the page. Instead of being configured to a grid layout, or a column and row-based structure, you can move the items freely on the page anywhere on the canvas, even on top of each other.

Customization Options

The elements that make up your pages can be customized easily through the Instapage builder interface. Choosing an item on the page displays a few settings for it, along with an edit button.

Clicking the edit button reveals the properties of the item in the side panel. From there, you can make a range of changes beyond what’s available on the floating toolbar.

If you have more exact specifications for your landing page design, you can simply add custom CSS to the page elements to control their appearance further. You can also add custom JavaScript to add extra functionality to your landing pages.

Instablocks

If you want to create multiple landing pages, Instapage has an excellent time-saving feature that you may appreciate. This feature is called Instablocks. It allows you to build a library of reusable assets, or blocks, that you can insert into any of your landing pages.

For instance, you can create a custom testimonials block that contains positive feedback from your clients and then save it as an Instablock. Then, whenever you’re making a landing page that needs to include testimonials, you can quickly insert that Instablock into the page.

Landing Page Widgets

You can insert a range of elements into your landing page designs by using the Instapage widgets. If you want to add one to your page, simply click on one of the widget icons on the sidebar menu of the Instapage editor and it will be instantly dropped onto the canvas.

From there, you can move it around the page and start editing its appearance and content. You can also define the action associated with a widget, such as setting what happens when someone clicks on a button.

Mobile-Friendly Page Designs

All landing pages created by Instapage are mobile-friendly. However, you can switch to the mobile view of a page you’re working on in the editor and then make necessary modifications that only mobile users will see.

How much does Instapage cost?

You can try Instapage for free for 14 days using the trial offer. You’ll need to enter your payment details to be able to access the trial. Once the trial period is over, you will be automatically billed, but if you’re unhappy, canceling is also straightforward.

If you are satisfied with the trial, there are two options to sign up for Instapage.

Instapage Business Plan

This plan costs $199 per month, or the equivalent of $149 a month if you choose to pay annually. Paying annually requires an upfront payment of $1,788 but does represent a 25% saving, compared with paying monthly.

Instapage Custom Enterprise Plan

This plan is tailored to meet your specific needs, with custom pricing that reflects your configuration. After a call with the sales team, your personalized Enterprise plan will be set up according to your requirements.

Can I upgrade or downgrade my plan easily?

Upgrading from your free trial to the Business Plan is very easy, with just one click on a button. However, if you want to upgrade your plan to the Enterprise Plan, you’ll have to request a quote from sales. In the same way, you also have to talk to sales if you want to downgrade from the Enterprise plan.

How to cancel my Instapage account?

If you want to terminate your Instapage account, you can request at any time at help@instapage.com only from the email address associated with the account. The fees are non-refundable unless you refund within 24 hours after purchase.

What are the Pros and Cons of Instapage?

There’s no doubt about it. Instapage is a powerful landing page creation and lead generation tool. Below is a quick rundown of some of the best aspects of Instapage and its potential drawbacks.

Pros

A good range of professional-looking landing page templates
The ability to deliver files and sell items through your landing pages
An advanced landing page builder that’s easy to use
Enough landing page publishing options
Lots of reporting data and tools to help you to optimize your pages
Features that make Instapage good for collaborating with team members and clients
Good mobile support to help you to design mobile-friendly landing pages
Lots of helpful online documentation and a responsive live chat support channel

Cons

Not as many landing page templates as some other tools, including Leadpages
Fewer page widgets compared with premium WordPress page builders
Business plan limited to 30,000 unique visitors monthly, 30 published landing page experiences, five workspaces, and five team members.
Slightly limited eCommerce options compared with other tools, like Leadpages
High pricing makes it unsuitable for casual website owners

How does Instapage compare with other software applications?

Read our reviews:

What does Instapage consider as a “Unique Visitor?”

A unique visitor is anybody who has visited any of your landing pages. Unique visitors are identified and tracked by an Instapage cookie and are counted as one unique visitor, regardless of the number of times they visit your page.

What happens if I exceed my maximum number of “Unique Monthly Visitors?”

Instapage will warn you up front, and you can upgrade your account through sales. Otherwise, your visitors will land on a blank page.

Does Instapage provide a money-back guarantee?

Not really. Instead, they offer a 24-hour refund period. After that, your fee is non-refundable, and your subscription can only be stopped at the end of your subscription period.

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