How to sell a Kajabi course using ClickFunnels

Education is a gift that keeps on giving. Many up-and-coming educators and facilitators have the desire to start their own courses.

The work doesn’t stop in simply creating an online course though. The process requires a digital marketing strategy to sell and distribute your course. We recommend looking into building sales funnels. ClickFunnels is the best platform for this. (READ more: How ClickFunnels work and what it can do for your business)

Selling online courses is a business and it’s always a risk. If you see the potential and are willing to dive in, read on to find out how to sell your online course in Kajabi through ClickFunnels. 

Why create an online course?

1.       Earn passive income

Online instructors can get paid for their knowledge and create a passive income source. You can create a course and sell it repeatedly. Once you become a course instructor, you can be earning and attracting students who are interested in your course in your sleep! Students can continue to learn from your online courses even when you’re not online and logged in with them. 

2.       Reach a wider audience

You have higher chances of expansion and increasing your audience online versus teaching in a physical classroom setting. Like any business, you need the online means to create and launch your project, develop your idea, and share it with others easily.

Online visibility works as an advantage because it allows you to promote and sell your courses to the rest of the world. 

3.       Easy management

You can build an online course or school entirely from scratch and customize it the way you think it best both for teaching and learning. 

4.       Geographical independence

You can work from anywhere as long as you have a laptop and an internet connection. You can set up your online academy from any part of the world, as well as promote and sell your courses to an international market. 

5.       No material, extra costs or paperwork involved

With an online business, you are clutter-free (no paperwork involved). There is no manufacturing, delivery, or shipping costs. Any aspect of school management is carried out online from administration, content creation, site design, customization, advertising, to promotion.

You can come up with your own promotional materials – a business card, promotion flyers, or anything else that works alongside your business goals. 

6.       Time flexibility

When you become an edupreneur, you get to enjoy more free time. Since this is a “job” outside of the usual 9 to 5 routine, you are free to do whatever you want and set up your own work schedule. As such, you can choose to work only a few hours a day, days of the week, or during the weekends. This gives you plenty of time to work on whatever you have going on, including your hobbies or even a part-time job that can help you sustain yourself financially on your first steps. 

7.       Start-out free

There’s not a lot of investment money required, if any. Creating an online course is a more risk-free option than building a physical classroom where you can share your knowledge. 

Before you go ‘all-in’ on a platform to host your online academy, you can try out the service first. Several online tools have trial periods and special offers. 

What is Kajabi and why use it? 

Kajabi is a platform that is mainly used for digital marketing and online selling used by a lot of educational entrepreneurs (also known as edupreneurs). It prides itself on being the premier Knowledge Center platform, helping you turn your digital products, membership opportunities, and online courses into a professional package. 

Launched in 2010, Kajabi caters to different sorts of businesses. With its wide range of functionalities, many aspiring business-minded people tend to choose it as their starting point to success. Below are the key features of Kajabi: 

• On-the-go

1. • Being a digital platform, you can use Kajabi whenever, wherever. This should help minimize both your time and financial consumption. Utility right in your hands. 

• Connections through email 

• • With Kajabi, you can reach your audience with two specific features that can strengthen the engagement between you and your potential buyers – email sequence and email broadcast. Email Sequence is a series of emails filled with information regarding your course and is sent to a potential lead or audience. Email Broadcast, on the other hand, is an email that is sent to everyone that is a part of your mailing list and mostly consists of different customers.

• Visual hosting 

1. • When email is not enough, Kajabi courses offer a video conference that can be customized and accessed by a legitimate host. Every video that you post in your course is encrypted. This will make sure that every information is safe and secured. 

• eCommerce ready

1. • Checking out is easy when you use Kajabi as your business’ foundation. With the integration of Paypal and Stripe in Kajabi, a smoother and advantageous transaction between the customer and the seller is guaranteed. 

How to setup your first course on Kajabi

Below are the steps to get started building out your first course on Kajabi.

1. Go to Kajabi.com and click on the “Free Trial” button in the upper-right hand corner. From there, enter your desired account information, such as your full name, email, and password.
2. Click “Get Your Account” to sign up when ready. You need to verify your email after the account setup. Take care of that before clicking on the confirmation link and eventually coming back to your brand spanking new account dashboard.
3. If you’re going to sell an online course, you first need a place to send people. You will need a website or a very compelling sales landing page that transforms your visitors into buyers.
4. From your account dashboard, look in the left-hand menu under “Marketing” for both “Website” and “Landing Pages.”
5. Start with the landing pages first. These are the standalone pages that you will use to market and sell your online course. Once you’re in the landing page section, click “+ New Landing Page.” The best part about Kajabi is you don’t have to create a design from scratch. Kajabi comes with several, sales-ready templates that you can choose from. If you want to see what these templates look like, you click through them to preview their features, use cases, and more.
6. Choose the theme that works best for you, and choose “Get Started.” After a few seconds, your theme will be installed, and you’re ready to go.
7. Start editing in your customized dashboard. This page will show you your website/theme, along with the editing tools that you can use to change the page in real-time.
8. You can set up your online course’s landing page and can drag and drop the elements you want into the page. You can also add anything from images to CTAs to testimonials. A new landing page is only as good as the product it advertises. Products come in a variety of forms, from ebooks to membership sites to online courses, and more.
9. Start by clicking products on the left-hand side menu.
10. Create your product title and description. You don’t have to worry about this part too much if you’re still in course creation mode. Just fill in a placeholder, and you can come back to change it later.
11. Add your branding, like a product thumbnail image, so people can see what they’re buying.
12. Next, create new posts and add more details to fill out your course page. Think of posts as individual lessons and categories as a way to group your lessons into modules. You can find these options under the Products tab on the left-hand side menu. Click the “+ New Post,” and you can start creating new content pages. People can mark each lesson “Complete” when they finish so that it’s easy to keep track of where they are and what they still need to learn.
13. Pipelines are a unique Kajabi feature to help you automate all of your marketing with a few simple clicks. Choose “Pipeline Blueprint.” These are proven, done-for-you marketing templates that bring together the tools you need. Within seconds, you’ll have an entire system that captures leads, sells your online course, and even products.
14. Click the “+ New Pipeline” button to get started. You can create your own from scratch. However, it is recommended to choose from one of the pre-built options. For instance, you can select the “Free Report” one.
15. You’ll get step-by-step guides on what the free report pipeline does and then walked through the process of building it out for the first time.

On Kajabi, you can use a free report pipeline to help you build a list of interested prospects. It is also an excellent way to get you started with online entrepreneurship and start building your fan base even before you’ve created or sold a product.

Users sign up and are then given a download option immediately to help you convert a high percentage of new page visitors. You can then start driving traffic to this pipeline using a variety of methods.

Pros to Kajabi 

• Integrated Platform that features a variety of tools
• Top of the notch Customer Care 
  • 24/7/365 Live Support Chat that functions even in Business Hours
• Accessible to Content Creators 
  • Open to Diverse Varieties of Contents such as Tutorials, Lectures & Seminars so on & so forth. 
• User-friendly  
  • Simple and Easy to Understand for those who aren’t well versed in Digital Marketing

Cons to Kajabi 

• Expensive ($149/month Basic Plan)
• Unable to attribute certifications 
• Require to have adequate coding skills 

What is ClickFunnels and how can it benefit you? 

After you’ve created your online course, you then have to focus on promoting it. We recommend ClickFunnels for this purpose. If Kajabi gave you a platform to start your own business, ClickFunnels’ function can expand its reach. 

Why choose ClickFunnels as your broadcaster 

ClickFunnels is easy and accessible. Everyone that wishes to start their dreams can use it with no hassle whatsoever. Used by a lot of marketing tacticians and up-and-coming entrepreneurs, it’s easier to use than its competitors and therefore has more users. 

Some of its powerful features are as follows: 

• Optimizing your Sales Funnels
• Content Management System 
• Page Builder 
• Web Hosting 
• Email Automatic Responder
• Web Analytics 
• Online Shopping (Order Forms & requirements included)

Pros to ClickFunnels

• Convenient process to complete funnel workflows 
• Flexibility in editing 
  • Simple and manageable webpage 
  • Free templates
• Integrated to credible payment providers and major platforms 
• Excellent webinars and teaching facilitation  

Cons to ClickFunnels

• An expensive yet qualified plan: The Etison Plan 
• Certain limitation in the Standard Plan, this includes the: 
  • No. Of Funnels 
  • No. Of Pages 
  • No. Of Web Visitors 
• Unable to have a 24-hour Chat Support 

How to sell your Kajabi course using your ClickFunnels account 

First, you will need the following: 

1. Accounts on both Kajabi and ClickFunnels
2. Integrate your Kajabi account and ClickFunnels account with each other
3. Add the desired product to the integrated ClickFunnels account
   • A Kajabi Integration
   • An Order Form Page
   • The Product/The Course

The steps are as follows: 

1. Acquire your Kajabi API Credentials. You can access this once you navigate the sidebar of your account you will see the “Settings” option, Click it. 
2. Scroll down, and below, you will see “Third Party Integrations” click it. 
3. Look further, and you will see your API Key and API Secret. 

 What is an API Key and API Secret? These are software-level credentials that allow users to access a specific domain without exposing the true username and password. 

• Integrate Kajabi with ClickFunnels 
  1. Go to your ClickFunnels account settings and click the “Add New Integration.”
  2. In the search bar, search and select Kajabi when it’s presented
  3. Rename your Integration based on your nickname. 
  4. Copy then Paste your API Key & Secret on the form. 
  5. Click the “Add Integration”

• Connect ClickFunnels to your Product
  1. On your Order Form, navigate to Products
  2. Next to the product, you wish to connect, click “Edit”
  3. Under the Product Settings, click “Membership. (Optional)”
  4. Toggle Membership Integration “on”
  5. Under Select from existing integrations, choose ClickFunnels
  6. Set your Kajabi Offer
  7. Click “Save and Close”

How to market your Kajabi course in ClickFunnels 

ClickFunnels is the first choice of many entrepreneurs who aim to sell their product (or in this case, course) to a global audience.

Below are the steps on how to market your course in ClickFunnels. 

• Choose your audience 

1. • Identify your target audience. Marketing to everyone is nearly impossible so it’s important to find the right group of people who you fill will need your product or service. 

• Create a Landing Page / Website

1. • Create a landing page or website where your customers can purchase your product, service, or course. 

• Nurture your connections 

• • Treat your customers just as how you would treat your loved ones: keep in touch with them! Initiate this by starting an Email Drip Campaign. Market to your potential customers once or twice a week through email or a social media platform of your preference like Facebook. As long as you are in touch, you are in control.

 

Most people can’t afford to take on the massive amounts of debt required to go back to college. Many older people also can’t take the time away from their day jobs and families either. 

That’s why online courses are exploding in popularity because they’re the perfect mix of both convenience and affordability. The Global E-Learning market is expected to grow from $176.12 billion in 2017 to reach $398.15 billion by 2026 with a CAGR of 9.5%. It is high time to get started with your course and meet the demand.  

Integrating your Kajabi course with ClickFunnels can help you boost your webinars and increase your sales.