While other entrepreneurs focus on influencer marketing, there are still several other online marketing forms that businesses regularly use. One of the oldest yet still highly effective types is email marketing.

As much as email is a comparatively mature technology, email marketing still exists because it works. Through the years, many firms have developed email marketing tools to make the process easier such as ClickFunnels and Sendlane.

In this article, we look at their features, benefits, and pricing to help you decide which is the better option for your business.

What is ClickFunnels?

ClickFunnels is software that allows you to create and design sales pages, landing pages and manage the entire sales funnel. You can create different types of funnels using this tool, including an opt-in funnel, sales funnel, membership site, webinar funnel, and more.

You can use this tool to completely simplify the selling, online marketing, and delivery of products and services by providing customers with several pre-built funnel options for a specific product and service.

ClickFunnels makes it easy to build and customize your designs through its drag-and-drop builder, even with zero coding knowledge. It means you don’t need to hire someone to build a funnel for you. (READ More: ClickFunnels Review)

What are the features of ClickFunnels?

Here are some of the powerful features of ClickFunnels.

Funnel Template Blueprint

There are about 22 different types of funnels, according to Russell Brunson. This can be grouped into different categories: Lead capture funnel, sales page, and event funnels. Other types of funnels are squeeze funnel, webinar funnel, Video funnel, sales page funnel, and tripwire funnel.

Email marketing funnels

ClickFunnels believe that simple email marketing such as sending bulk emails, deals, or offers to your prospects is not the best way to run a successful email marketing strategy.

For better performance, they encourage email marketing funnels instead, which entails automating and personalizing your campaigns with predefined sequences (or series) of emails that are designed to target customers at the right time with the appropriate content.

Drag and Drop Visual Editor

The drag and drop visual editor of ClickFunnels allows you to customize your funnel page according to your preference.

The drag and drop editor is easy to use. You simply choose the component and move them to where you want them. The same thing applies to text elements. They are easy and simple to customize.

You can either start a funnel page from scratch or use a pre-built one. This means you save time by editing an existing sales funnel, which can only take less than 20 minutes.

Selection of Page Elements

ClickFunnels provides elements to design the exact page for your business. Some of the basic features include a headline, sub-headline, button, input forms, and video widgets, background color, fonts and margins, and more.

It also provides other advanced elements, like progress bar, pricing tables, and surveys. These are very powerful, which can increase sales and conversion.

Advanced Page Elements

ClickFunnels offers various page elements and the flexibility to design the exact page that fits your business. This includes a headline, bottom, input forms, image, video, and some advanced elements like pricing table, survey, SMS sign-up, countdown timer, custom HTML, and more.

Each of these elements can be customized in the editor, like color, margins, fonts, background, alignment, etc. You can also input the image URL for the image element.

Funnel Sharing with Clients and Friends

Using this feature, your visitors can add your funnel directly into their account, and if they are new users, they can sign up for 14 days of free trials and get your funnel added to their account.

You will also earn a commission if a new user signs up and end up staying through your affiliate link. You can make money by maximizing these shared funnel features. You only need to refer them to your funnel through your affiliate link.

The best thing about the share funnels is that there is no need to transfer files or upload via FTP. It all happens within the ClickFunnels.

Onboarding Process

When you first sign up, you will have access to a video tutorial where Russell explains how this tool works. The video explains the process of building your hero funnel, funnel cook, funnel University, and launch checklist.

The entire process is very important when you complete all the steps. You can win some prizes such as ClickFunnels T-shirts and stickers. With this video tutorial, you can learn how to use the tool to build your funnels.

Actionetics

ClickFunnels has inbuilt marketing features where you can manage all your email lists and start your affiliate program with the power of Backpack.

This is a very powerful feature that helps other people to promote your products and services. It is a must-have for anyone who is serious about growing their business.

Integrations

Another excellent benefit of this tool is that it works easily with other tools. It supports almost all the email marketing services to help you grow your email list and build a strong relationship with your customers.

ClickFunnels Pricing and Plans

ClickFunnels offers two pricing options, and here is the breakdown.

Standard ClickFunnels Plan

The Standard plan is the best choice if you’re a beginner in ClickFunnels. It costs $97/month and allows you to create 20 funnels and 100 pages, 20,000 visitors per month, and three custom domains.

The standard plan is enough for you to start with. If you need more funnels and pages or your traffic exceeds 20,000 each month, you can upgrade to a higher plan: Etison Suite.

Standard Plan Training

30-day challenge
Affiliate Bootcamp
10Xdocumentary
FunnelHacker.tv
eCommerce Live Event Training
Funnel Builder Secrets

Platinum Plan (formerly Etison Suite Plan)

The Platinum plan is priced at $297 each month. It allows you to create unlimited funnels, pages, and unlimited visitors. You will also get free access to the Backpack- Easy Affiliate System and Actionetics.

What is Sendlane?

Sendlane is a cloud-based email marketing solution for content creators, digital marketers, and eCommerce companies. It enables users to create personalized emails and send them to a targeted segment. It lets marketing managers create mailing lists based on audience demographics, purchase behavior, point of sale, location, and more.

Email retargeting allows businesses to activate and deploy workflows based on the user’s interaction with the website. The event tracking capability of Sendlane collects audience information, tracks click, and analyzes revenue generated through every mail. It also provides a dashboard to view details such as user history and activity on the website.

What are the features of Sendlane?

Below are the features of Sendlane designed to make your life easier.

Drag and Drop Email Editor

Sendlane has one of the best drag-and-drop email editors. It’s smooth, and there’s no weird layout issues or input lag. All the email elements are available from the left side menu, and you have control over every aspect of the layout.

Landing Page Creator

Sendlane offers one additional tool- a landing page creator. It comes included in all plans. There are a few interesting features included in some of the landing page templates.

Countdown timers
Video
Pop-ups and retargeting

Advanced Contact Tagging and Automation

This is the area that makes Sendlane stand out from the competition. You can create workflows to modify your email marketing funnel and behavior based on your subscriber’s actions. If a subscriber does or does not meet some condition that you specify, you can automatically do something like adding a tag or adding them to a specific list.

Standard Reporting and Analytics

Like any other email marketing tool should have, there is a basic level of real-time reporting and analytics for your emails. It covers all the basics in one marketing automation dashboard:

Open rates
Click rates
Bounces
Unsubscribes
Link clicks
Most active subscribers

Automatically Optimized Send Times

Sendlane has an optimized timing feature where you can enable or disable each individual email. When it is enabled, Sendlane automatically tracks your subscribers’ open habits and delivers emails at the best times to individual contacts.

Sendlane Pricing

There are a few things that you need to know about Sendlane’s plans.

There’s no free plan

However, there is a 14-day free trial, which will require your credit card to sign up.

All plans have the same features

You only pay more if you need a bigger number of contacts.

Only unique contacts count

Putting the same contact on multiple lists still only counts as one contact towards your limit.

The Verdict: ClickFunnels vs Sendlane

Both of these tools offer something unique to their customers. It only boils down to the needs of your businesses.

Sendlane is an excellent marketing tool specifically designed for digital marketers and eCommerce store owners. Its simple-to-use interface and features like landing page builder and advanced email automation are excellent.

However, if you are looking for a holistic all-in-one digital marketing tool, ClickFunnels is the better option. The funnel-building approach is a smart way to go about your marketing strategy even when it comes to emails, and this is where ClickFunnels is good at. Some of the top internet marketers have used it to build a successful business online so it is a proven and tried-and-tested tool.

Tags:clickfunnels, sendlane