ClickFunnels vs Ontraport 2020
Email marketing tools are prominent today for a reason. With so many out there, which one should you use? Although some of these applications have already attained better reputation and credibility than others, many are still finding ways to improve their craft and should not be neglected.
In this article, we focus on two email marketing platforms that aim to provide assistance to its users not only to improve their marketing but their business overall; these are ClickFunnels and Ontraport.
At the end of this topic, you will learn the following:
- What ClickFunnels and Ontraport are and their purposes
- How they can assist you in your business
- What are the ways to properly use them to your advantage
- The strengths and weaknesses of each program
- The subscription offers of each program
- Which of these two should you choose
As we overview these programs, we aggregate insights that can be used as a guide on which of the two platforms is best suited for you and your needs.
Let’s begin with the origins of these programs and their objectives.
History and Goals
ClickFunnels
ClickFunnels started its operation in the same year that it was developed. When ClickFunnels’ founder Russell Brunso introduced the program to the public in 2013, it was categorized as an email marketing automation web service.
ClickFunnels is mainly targeted to entrepreneurs who are having a hard time accumulating a stable amount of income intake and lead conversion. (READ More: Types of business that need ClickFunnels) They also specialize in their sales funnel-builders that can be effective if users wish to take a huge amount of traffic and revenue in their businesses online. This approach of email marketing has made ClickFunnels achieve a particular reputation within the e-commerce market.
After operating for at least 15 years, they have since then renovated their services by stepping up their game in the visuals department. As many young entrepreneurs have then joined the online business community, the target audience of ClickFunnels has immensely grown over the past five years. Now, they can cater to even small to large enterprises and independent businesses to thrive off of ClickFunnels’ automation mechanism.
Get our FREE course on funnel building and marketing. We'll deliver it straight to your inbox! Learn about how to build and market your funnels for your business. The course includes a full tutorial on how to use ClickFunnels.
Ontraport
Compared to ClickFunnels, Ontraport began to open its doors to the public netizen in 2006. After its current CEP Landon Ray founded it, Ontraport started its operation as one of the Internet’s leading CRM AND Marketing Automation software.
The development of Ontraport started from the frustration on the day that its current founder conceived it. Landon was a small business owner at the time when he was challenged in the Marketing department. It all began when he was distraught, finding eligible marketing automation that needs to be efficient when it comes to different situations and affordability.
Landon used this as the motivation for his program to be able to cater to users who are having a hard time in e-commerce and marketing. Since then, Ontraport’s percentage of users since its founding has grown tremendously within the ten years of its operations. Much like ClickFunnels, they are now also able to support thousands of entrepreneurs around the globe.
Purpose: E-Marketing with ClickFunnels and Ontraport
The good thing about these programs is that they are versatile at what they do. Since they’ve chosen to improve and reinvent their software, categorizing them solely under email marketing automation tools would no longer do them justice because they have now evolved into all-in-one marketing platforms and can nearly assist with everything that you would need to manage and market your business online successfully.
Read below the various essential features and critical benefits that they offer:
ClickFunnels
Main Benefits
- Wide Variety of Automated Funnels
o One of the critical defining features of ClickFunnels is its wide array of funnels for each business type users might conduct within the domain. Not only do they get a proper funnel for their business, but they can also personally edit and control the workflow of each funnel. This can be monumental for your sales management as it allows you to observe the performance and current status of each workflow far better than any programs can do.
- Customizable Pages and Funnels
o They are equipped with a very complex yet comprehensively simple approach to website building. Users who have no previous background on the arts or website building are granted the chance to personally edit and customize the various elements within their domains, accompanied by templates that they can use to personalize based on their preferences.
o Visually appealing can also play a significant part in their pages’ visitation percentage. ClickFunnels is automated with a Drag-and-Drop Functionality in its editing platforms.
- Lead Generating System
o Each Funnel builder is operated with their built-in campaign builder initiator per each funnel category. These campaigns are a great way to accumulate a huge amount of prospects from potential leads.
- User-Friendly Interface
o Not only is ClickFunnels efficient in sales and lead generation, but the whole experience in itself has been eased up for many users that the learning curve is unnecessary even to be brought up to the conversation.
Key Features
- Custom Domain and Form Templates
o Landing Pages and Sites
o Sign-Up Forms and Pages
o Automation Workflows
- All Advance And Various Funnel Types
o Webinar Funnels
o Membership Funnels
o Sales Funnels
o Hangout Funnels
- EmailMarketing Automation Tools
o Click Optin
o ClickPops
- Different Page and Forms
o Order Pages
o Downsale Pages
o Upsell Pages
- Email-Program Integrations
- Affiliate Programs
o Referral Program
o Share your Funnels
- Analytics and Tracking
o Campaign Tracking
o A/B Split Testings
We can see that ClickFunnels excels in activities and situations that rely more on the addition of sales and external marketing.
Ontraport
Main Benefits
- Excellent CRM
o Ontraport has far more experience when it comes to Email Marketing. With this feature, alongside Ontraport’s built-in CRM, Contacts and Relations Management has never been so easy. By allowing the users to personalize, categorize, and exclude the contacts you wish to be included and excluded, the users are granted the ability to prioritize the necessary connections thoroughly.
- Qualified Third-Party Data Integration
o Since Ontraport excels in Email Marketing even though they’re attempting to reinvent their brand into an all-in-one platform, this very reason makes Ontraport an eligible marketing program assistant if you wish to accentuate your prospects through a compelling process of engagement.
- Business and Marketing Automation
o Since Ontraport’s innovative efforts, they’ve soon implemented their very own eCommerce feature as part of their already existing arsenal of online business tool kits.
Key Features
- Email and Marketing Tools
o a2-Way SMS Messaging
o Postcard Marketing
- Analytics & Management
o Data and Marketing Records Tracking
o Accessible Metrics Dashboard
o A/B Split Testing
o Lead Management & Scoring
- Business Forms
o Order Forms
o One-Click Upsells
o Abandoned Cart Follow-Ups
Ontraport is far more experienced in the art of email marketing compared to ClickFunnels. Even though it proclaims itself to be an all-in-one platform, the performance rate of its marketing tactics has father passed its extra features.
Key Benefits
As we have seen from what we have concluded based on our overview of each programs’ technicalities and business capabilities. We can now look at these programs in a much clearer perspective.
ClickFunnels, by default, is much compatible with users who wish to reach their dreams of creating a credible platform for their endeavors. Users such as online sellers, resellers and retailers, content creators, freelance artists, content creators, and bloggers can thrive greatly at ClickFunnels if they wish to implement strong traffic to their sites.
Users and entrepreneurs who need great exposure can acquire more positive outcomes if they use ClickFunnels. Since an increase in sales and Marketing Percentage is ClickFunnels’ expertise, this program would be beneficial for users who currently own a small to medium business.
Naturally, users who have already established a strong number of the following wouldn’t typically recommend ClickFunnels. Still, if they wish to up their game in the sales department, ClickFunnels would be a great program to invest your money.
Ontraport, on the other hand, further excels when it comes to online marketing through contact relations. With its wide range of marketing features, may it be through emails, postcards, or SMS, users can genuinely thrive off of Ontraport’s ability to reconnect and revitalize their users’ connections with their former and current clients.
With that said, it would be an excellent recommendation for users who are having a hard time managing their customers. Especially for large business owners and even sole and independent entrepreneurs, contacts and leads play a crucial and vital role in their livelihood. So most of the time, implications in email marketing and stable communications with their contacts hinder their path to success.
Fortunately for these users, they can manage their contacts much better if they apply to Ontraport’s services. With Ontraport, Contact relations have never been easier to manage.
Final Verdict
ClickFunnels offers its services with a starting plan amounting to $97 per month. Within this feature, users are awarded with 20 Funnels, 100 pages, 20,000 visitors, Unlimited Contacts with 3 Customizable Domains, A/B Split Tests, Email Integrations, and all the Funnels Types, and Form Pages.
