ClickFunnels vs Kajabi: Which one should you use?
Business automation plays a significant role in cost reduction and help you save on time, set-up, and operational expenses. Sales funnels provide automation features and tools for online businesses.
Kajabi and ClickFunnels help online businesses build high-performing funnels. However, they are meant for different types of shop owners.
In this post, we compare ClickFunnels vs Kajabi, look into their the features and their various price categories to know which one works best for you.
ClickFunnels
ClickFunnels is a marketing software that helps online shop owners to create high-converting funnels. It is a very efficient and effective tool if you want to save on cost, yet deliver high-converting tools. It is packed with various features oriented towards generating leads, converting leads, and scaling businesses. (READ more: Everything you need to know about ClickFunnels)
How ClickFunnels works
Business owners use ClickFunnels to build funnels using templates that were tested to give high lead conversion results. You can get a funnel up and running in a few minutes.
With ClickFunnels, you don’t have to hire a coding expert. Just drag and drop the elements you wish to add to your funnel elements such as color, logo, themes, and other features that are customizable to personalize your sales funnel. It lets you influence your customer’s sales funnel journey to the product or service you offer.
(READ more: How ClickFunnels works)
Best features of ClickFunnels
Below are some of the best features of the ClickFunnels software.
- Automation Tools
One of the main features of ClickFunnels is that you can run your funnel automatically in your absence. The tools will collect leads and reach out to them using automated email and text messages. Furthermore, you can set several criteria that the tools will use to segment the leads you collect.
- Affiliate Programs
ClickFunnels’ affiliate program is called the BackPack program. You set up a BackPack program for your funnel or online store.
The customers who will enroll in this program will help you promote and sell your products. They can earn a commission for every sale or lead they generate.
- Share Funnel
ClickFunnels allows you to share your own funnel templates with friends, family, and business counterparts. You only need to send them the funnels’ URL, which they can use to access the funnel.
However, they need to register for a Share Funnel account on ClickFunnels to access the funnels you have shared with them. Also, they can only access the features available on the funnel if they enroll using this plan.
- FunnelFlix Tutorials
ClickFunnels has a collection of video tutorials on how to set up and run efficient and high-converting sales funnel. Russell Brunson, the founder of ClickFunnels and his team have created these steps to guide you thoroughly every step. There are also incentives to encourage you to watch these videos.
- Integrate Payment Gateways
In the sales funnel process, there is a customer action stage. Your store needs to integrate various payment gateways for your customers. ClickFunnels allows you to incorporate some of the most popular and commonly used payment gateways. Examples include PayPal, Stripe, WarriorPlus, ClickBank, and more.
- A/B Testing
Since you can set up multiple funnels, ClickFunnels provides A/B testing to help you determine which funnel has a better chance at generating more leads and converting them into customers at a higher rate. This feature allows you to compare the performance of up to 5 funnels in one test.
- Several Types of Funnels
You can create several types of funnels for different purposes. ClickFunnels allows you to set up the following funnels:
- A Leads Funnel
This funnel is responsible for hosting landing pages that focus on generating leads.
- A Sales Funnel
This funnel has landing pages that will lead your customers to sales.
- An Event Funnel
An event funnel guides your customers to events your business is hosting, for example, webinars.
- Other Funnels
Other funnels include a cancellation funnel which follows up on abandoned carts, and a Video sales funnel which uses videos to promote and sell products, and more.
ClickFunnels pricing
ClickFunnels offers three packages.
- Starter Pack
The starter pack on ClickFunnels is the basic price package. It allows you to create 100 landing pages, 20 funnels, sustain a maximum of 20,000 visitors, and host three domains. You will have to pay $97 each month for this package.
- Platinum Pack
ClickFunnels’ platinum pack offers premium features that include access to the BackPack program, FunnelFlix, and Actionetics, which is ClickFunnels’ autoresponder.
Furthermore, you can establish an unlimited number of funnels, host an unlimited number of visitors, and build an unlimited number of landing pages.
This plan is best for established shop owners who want to access all the Features available on ClickFunnels. You will only pay a monthly fee of $297 for this package.
- Share Your Funnel Pack
This plan is for those who want to access funnels shared through URL. It is the most affordable plan as you can only access the features shared with you. You have to pay a monthly charge of $19 for this plan.
All ClickFunnels plans start with a 14-day trial.
(READ more: ClickFunnels Pricing Plans and Packages)
Kajabi
Kajabi is a digital tool that you can use to build membership sites and courses. Course creators and digital educators rely on Kajabi to meet their needs.
This is the main difference between ClickFunnels and Kajabi. ClickFunnels builds funnels while Kajabi builds courses.
How Kajabi works
Kajabi provides a system for creating the courses and marketing them. You can collect customer information through its own CRM. Kajabi can help you classify your clients, create and deliver automated email messages. Moreover, the whole sales process is automated.
Best features of Kajabi
Below are some of the best features of Kajabi.
- Built-in CRM
The CRM of Kajabi can help you manage and automate your marketing and sales processes. You can create custom messages and automate them based on customer action and progression through the online course.
- Online Course Builder
You can create your course and rely on Kajabi to facilitate effective modern tools such as videos and articles. Moreover, you can set the course sale for either a one-time fee or a membership fee that comes at intervals.
With Kajabi Online Course Builder, you can build either a:
- Mini-course
- Online training
- Online course
- Pipelines to Create Marketing Campaigns and Funnels
Kajabi has a Pipeline feature that is similar to ClickFunnels. It allows you to initiate and run marketing campaigns and funnels to guide people to your digital store. It also features pre-written emails to target your customers.
Kajabi pricing
Kajabi offers its services in three main packages that include Basic, Growth, and Pro Plan. The pricing plan you choose depends on your budget and the features you wish to have access to.
- Basic Plan
The basic plan limits you to 5 digital products, using an administrator account, 25 landing pages, one site, 25,000 emails each month, and 1000 members. You will have to pay $119 per month for this plan.
- Growth Plan
With the Growth Plan, you can sell 100 digital products, create 100 landing pages, 75,000 emails, five administrator accounts, and access to the affiliate program. Kajabi lists this package for $159 monthly.
- Pro Plan
With the Pro Plan, you can list an unlimited number of digital products, unlimited landing pages, unlimited active members, 25 administrator accounts, 150,000 emails per month, and ten sites. Kajabi charges $319 per month for this package.
ClickFunnels vs Kajabi comparison
A sales funnel is a series of steps that engages and directs customers to buy a product through a series of marketing actions like automated emails, videos, articles, and landing pages.
Here we compare ClickFunnels vs Kajabi by looking at how they perform through the stages in an online sales funnel.
- Awareness Stage
Social media platforms such as Facebook and Instagram can help your store create awareness as they provide a huge social reach both locally and globally. Both ClickFunnels and Kajabi can integrate with these platforms to help you build awareness messages and post them.
- Interest Stage
Sales funnels allow you to list your products and services on your landing pages. ClickFunnels is better at handling sales funnels. It can help you categorize and display price tags and other purchase incentives.
- Offer Stage
You can use ClickFunnels or Kajabi to create pop-ups to promote products and offer discounts. This stage also exists in traditional sales funnels.
- Action Stage
This is the part where the customer has made a decision. They may forgo the purchase, which leads to abandoned carts, or they could complete the checkout process. ClickFunnels allows you to set up a shopping cart and a cart checkout page. You will also want to use a digital tool to integrate various payment gateways such as PayPal, Stripe, and more.
- Customer Relationship Management
Both of these platforms allow you to have repeat sales. ClickFunnels helps you manage your customer communication after-sales. It offers email automation tools to generate more leads, grow your contact list, and market your products to current customers.
Before, people had to pay coding experts and software services to set up an online funnel. However, with the invention of ClickFunnels, it provided a more comfortable, faster, and cheaper way to build an online sales funnel.
The verdict: ClickFunnels vs Kajabi
ClickFunnels can help you build stronger marketing campaigns over a broader range of products. In contrast, Kajabi allows you to sell specialized content and digital goods associated with it.
Your needs and target audience will significantly affect the platform you will use to strengthen your marketing campaigns and online business. If you want to build a stronger sales funnel for any product or service that you offer, ClickFunnels is the better option.
(READ More: How to integrate Kajabi with ClickFunnels)
