ClickFunnels vs Instapage

Are you an entrepreneur looking to improve the way you market your products? There are now a lot of tools out there that can assist with this dilemma and prove to be useful even to those with no previous digital marketing experience. 

In this article, we focus on ClickFunnels and InstaPage – two different marketing specialist softwares – to compare and evaluate which is best. Both programs are known to rival in marketing service. Both platforms are able to administer their services to users around the globe and over time, have proven that the quality of their services are at par. 

Within this article, we zoom in on their various features, benefits, price points, customer services, and the programs’ pro’s and con’s that you, as a user, might encounter throughout your subscription. 

What is ClickFunnels? 

Russel Brunson and Todd Dickerson founded ClickFunnels in 2013. These two are widely known in both the Sales and Tech Industry due to their excellence in their respective fields. Ever since the program’s founding, both founders have envisioned their program to uphold reliable customer support and nurture the trustworthy quality of their services. 

Currently, they are mainly operating in the Western US, while catering to hundreds of users around the world. ClickFunnels is still accumulating higher rates of potential users every year, along with their technical improvements that can assist their users with efficiency.  (READ More: ClickFunnels: Everything you need to know)

What is InstaPage?

Founded in 2012 by Tyson Quick. Instapage gained its prominence due to its convenient way of allowing its users to initiate online marketing campaigns through building a domain that can be seen in Instapage’s range of features. 

With global operations, they were able to acquire five different teams that are located in the US, Romania, and Poland. These teams are the one who manages the internal and external affairs and customer services that they acquire daily. 

Besides, their vision is to allow every potential customer to get a personalized post-click experience after immersing with an online advertisement, allowing many to experience one of a kind online marketing and shopping journeys through their domain.  

Features and Usage 

Online Marketing is not an easy task, especially if it is to be done by single personnel. It would need an entire group of staff to regulate and monitor your circulating sales. But since the arrival of ClickFunnels and Instapage, these tasks have been conveniently changed due to the programs’ multitude of marketing tools that can be utilized even by users who have no specialty in such a field.  

Below are the numerous features that each program takes their pride upon. 

ClickFunnels

• Custom Domains
  • Domains or Landing Pages are links that directly allow our prospects to visit and explore your site. ClickFunnels offers its users a variety of customizable templates that they can work with while building their website.
• A/B Split Tests
  • It allows its users to compose two distinct options for their funnels and test out which of the two is more effective based on the number of web visitors it has accumulated and the percentage of leads that it has converted.
• Email Integrations
• Optin Funnels
  • ClickPops
    • Additional pop-ups for your funnels that directly opt-in a potential prospect into your account.
  • ClickOptin
    • Automatically allow your visitors to receive an email that consists of a link that can automatically direct them to your primary funnel. It purposely allows your visitors to opt-in to your funnel.
• All Advanced Funnels
  • Sales Funnels
    • Order Pages
    • Upsell Pages
    • Downsale Pages
  • Membership Funnels
  • Auto Webinar Funnels
    • Webinar Funnels
    • Hangout Funnels
  • Share Your Funnels
• Priority Support
• Priority Template Requests

Instapage

• Customizable Web templates
• A confirmation message to the customers
• Interactive Widgets
  • A user-friendly interface that allows the domain owner to effortlessly add layers of functionality to your landing pages with widgets. These widgets act as shortcuts for your visitors’ needs as they explore your site.
• Font Customization, up to 5000 web fonts available
  • Bigstock Image Library
  • Customizable forms
• Integration Dashboards
• Pay per click compatibility
  • Functionality that allows you to run pay per click ad campaigns with affiliated websites outside the Instapage domain. This can be categorized as another way of e-marketing that solely relies on paid advertisements.
• Efficient campaign management through page grouping
• More than a hundred landing page templates
• Click through pages for better conversion rates
• Webinar pages
• Dedicated mobile app templates 

 

While both programs contain certain qualities that pretty much have the same agenda, we will now be focusing on the wider aspects that each program can function into. This is to discern the programs’ qualities based on the essential factors that are needed in online businesses. 

Publishing

Part of both programs’ features is its renowned ability to allow its users to customize their domain websites personally. Along with the programs’ 1000+ where the user can freely choose and customize from, both programs also administered a What-You-See-Is-What-You-Get utility to their users, which can be beneficial for the site’s visitors.

WYSIWYG is an automated user interface that is implemented on software such as ClickFunnels and Instapage, where the user can completely visualize the entire design of their website. This can be used as a gateway for digital engagement, allowing you, the user, to accumulate lead conversion if your site is deemed sufficient.

Due to having the most similarities when it comes to publishing, we cannot discern which of the two is more useful. The only thing that can prove each other’s credibility is the feedback that both receive from their users. Only their compliments and complaints can help us deduce, which is more believable. 

Marketing

Marketing consists of online sales strategies that many can use to accumulate a huge percentage of lead conversion by ten-fold. Examples of sales tactics are email autoresponders, pop-ups, and search engine optimization. The exclusivity that any sales funnel can grant to its users is guaranteed to assist them in attaining success at an early period.

Unfortunately, only ClickFunnels offers a viable Sales and Marketing Funnel that enables you to be exposed to many potential leads. This very presence can be your ticket to success, but for you to attain that, you must first know what you’re using. Look no further because ClickFunnels offer a tutorial and demonstration when it comes to online marketing, whether it be marketing campaigns, pop-up ads, etc. 

Organizing

Managing your online business’ contents, sales, and email marketing is vital for your success. When we look for a compound managing software between the two, both offer a competent managing system for its users.

If you’re looking for a software that specializes in Managing sales and marketing, then that is ClickFunnels’s expertise. If what you’re looking for is a website managing system, then what you need is Instapage. Both lack the necessary managing software that each only has for their respective domain. Fortunately, both programs offer third party program integration.

Selling

Both programs do not currently have an e-Commerce feature. One of them might add one soon. 

Now that we know the programs’ capabilities when it comes to the standard qualities that you as a user should administer, let us now look at specific pros and cons that many users of both programs have posted online as feedback based on the performance that they’ve experienced.  

Pros and Cons

We gathered below the most common compliments and complaints that each program receives from their users. 

ClickFunnels

PROS

•       Easier and convenient because of their user-friendly WYSIWYG page builder and Marketing and Sales Funnels.
•       A funnel guide or cookbook that helps the user maneuver the inner workings of funnel making.

CONS

•       Too costly for startups or beginners who have no ground in their business’ foundations.
•       Unusual Facebook community.

 

Instapage

PROS

•       Expert in Social Media (Facebook, Instagram, etc.) advertisements
•       Adaptive landing page builder and effective lead generator

CONS

•       The pricing is too expensive, especially if it’s only for marketing purposes.
•       Certain glitches on both laptops and mobile devices when visiting your website.

Cost

To aid you in which to choose, we focused on the cheapest price point that each program can accommodate for its users. Free trials, along with the features, that can be unlocked, will also be included.

ClickFunnels

            FREE TRIAL – 14 Days Free Trial

•       Product Secrets ($97 value)
•       Funnel Builder Secrets ($1,997 value)
•       Ad Skills ($498 value)
•       Tony Robbins Private Collection ($997 value)
•       100+ Funnel Templates ($1,997 value)
•       Funnel Hacker Forum
•       FREE Book Funnels Templates
•       FREE Webinar Funnels Templates
•       FREE Product Launch Funnels Templates
•       FREE High Ticket Funnels Templates

            STARTUP PLAN – $97 per month

•       20 Funnels
•       100 Pages
•       20,000 Visitors
•       Unlimited Contact Leads
•       3 Custom Domains
•       A/B Split Tests
•       Email Integrations
•       Optin Funnels
•       ClickPops
•       ClickOptin
•       All Advanced Funnels
•       Sales Funnels
•       Membership Funnels
•       Unlimited Members
•       Auto Webinar Funnels
•       Webinar Funnels
•       Hangout Funnels
•       Order Pages
•       Upsell Pages
•       Downsale Pages
•       Share Your Funnels

Instapage

            FREE TRIAL – 14 days free trial

•       has all the features of the Core Plan, but is limited to 2,500 visitors.

            CORE PLAN – $79 per month or $69 per month if annually billed

•       Mobile-responsive builder
•       Real-time collaboration
•       Instablocks
•       20+ integrations

The Verdict: ClickFunnels vs Instapage

Marketing-wise, ClickFunnels is the winner. Due to ClickFunnels’ ability to layout informative and comprehensible sales and marketing funnels, many of its users have patronized them for their service and quality. The only downfall is its price point, with its cheapest package being about $20 to 30 more than Instapage but all for good reason, featuring more offers and making it the wiser investment for an all-in-one marketing software.