A sales funnel is a series of marketing actions designed to engage and direct a customer to subscribe to a service or purchase a product. It is also referred to as marketing funnel, revenue funnel, sales process, purchase funnel, or customer acquisition funnel.

Sales funnels are vital as they provide a guiding path for your consumer during a sale. An ideal sales funnel usually has 4 stages – Attention, Interest, Desire, and Action – and creating the steps for each of these stages used to be such a laborious task for marketers and entrepreneurs. If you’re new to this marketing concept, the whole thing can get overwhelming.

Fortunately for you, gone are the days when you had to design a sales funnel manually. There are now several softwares that are specifically programmed to help you create sales funnels, simplify the process, as well as provide you with various tools that you can use to help you succeed in your online business.

Two of them – ClickFunnels and Funnelytics – will be the main focus of this article. We will walk you through what they do, how they work, what they can offer for your business, and compare them with each other to help you decide which one would suit your business the most.

ClickFunnels Overview

“What is ClickFunnels?” This is the question that is asked by several people in the online marketing world. Entrepreneurs, business owners, marketers, and consultants want to know how this tool can help and if it works at all.

ClickFunnels is an all-in-one digital marketing tool that helps its users build and design sales funnels. It helps automate a business’ sales process from start to finish and empowers online entrepreneurs to market and sell online, regardless of the technical skills they possess; even if you have zero coding or designing knowledge. (READ More: The benefits of using ClickFunnels)

Using ClickFunnels can help you create a variety of sales funnels like landing pages, opt-in funnels, membership sites, squeeze pages, webinar funnels, and more.

How does ClickFunnels Work?

ClickFunnels work in the simplest manner. Let’s demonstrate an example to understand how ClickFunnels work:

Let’s say you have a product or service that you’re selling or marketing such as bags, books, sports equipment, coaching, and consulting. If you want to sell or promote online, your first step should be creating a landing page for your product or service. This landing page can be an opt-in form, where your potential customers can fill in their email addresses.

Once you have your landing page, you will then need a sales page for selling your product or service, and then position your product or service to address your customers’ pain points for an effective sales page. In this process, you will also need to draft a compelling copy describing your product or service.

The sales copy should play a compelling role in influencing your customers into making a purchase decision. In case your potential clients make a purchase, they will be then directed to the order login form. You may then have the option to make an upsell to the client.

Once the purchase is done, you can then deliver the product or service. With ClickFunnels, all of these steps can be done and created using a single platform. (READ More: How ClickFunnels work and what it can do for you)

Key Features of ClickFunnels

ClickFunnels has several useful features that can help you optimize your pages. Below are some of the top ones:

Pre-Developed Funnel Templates

ClickFunnels has an extensive library of marketing and sales funnels to match your product’s requirements. Be it a webinar or a membership site, you can access hundreds of tested funnel templates. These funnel templates come along with pre-built landing pages that you can re-design to meet your needs.

A few of the most commonly used sales funnel templates are product launch, homepage, survey funnel, squeeze page funnel, and invisible funnel. The different categories under which these templates are made available include sales page funnel, membership funnels, event funnel, and lead capture funnels.

Backpack

ClickFunnels’ backpack tool allows you to build and start your own affiliate program. When you add an affiliate program to your sales funnel, the tool helps in creating different types of affiliates. It not only helps you set up your commission plan and affiliate center, but also offers tools to your affiliates for promoting your business.

A/B Testing

When you test multiple variations of your landing page’s elements, it optimizes conversion. Having analyzed the poor performance of some elements, you are spared from spending your marketing budget on them. Split testing multiple sets of your sales funnel is made possible using ClickFunnels.

Actionetics

This is also one of the best features of ClickFunnels. However, this plan is only available in the software’s high-end plans. ClickFunnels’ actionetics is a marketing automation platform where you can establish a seamless connection between your marketing communication and sales funnels.

This built-in marketing automation tool has several features, including email auto response, contact importing, email list management, email broadcasting, performance analytics, and more. One of the best benefits of actionetics is that it helps in sending personalized messages to different market segments.

Custom Domain Hosting

ClickFunnels allows you to add your custom domain to the platform even if you bought it outside. Once the external custom domain is connected to ClickFunnels, you don’t have to use ClickFunnels subdomains. With ClickFunnels, it is also possible to add multiple domains and subdomains.

Payment Gateway Support

When using ClickFunnels, you don’t have to send your buyers to a third party for making a payment at the end of your sales funnel. You can integrate various API and third-party product access Payment Gateways such as Stripe, PayPal, Easy Pay Direct, ClickBank, WarriorPlus, and more.

Performance Tracking

ClickFunnels also allows you to track your funnel’s performance as well as an overview of your customers’ activities. It tracks the number of visitors, conversions, click-throughs, opt-ins, and more!

(READ More: Why use ClickFunnels)

ClickFunnels Pricing

ClickFunnels offers two pricing plans, namely the Standard plan and the Platinum plan.

Standard Plan

This plan costs $97 per month and allows you to share the funnels you build with others, develop as many as 20 funnels and create a total of 100 designated subpages within each funnel. Furthermore, you can connect three domains, integrate three payment gateways, and watch courses and training from marketing experts.

Platinum Plan

This plan costs $297 a month and can benefit large enterprises that are aiming to scale their businesses and wish to create unlimited funnels. The Platinum plan offers unlimited pages, funnels, and follow-up funnels. You can connect to nine payment gateways, have nine domains, and hours of additional training and course.

Funnelytics Overview

Funnelytics is a comprehensive software tool that is designed to help digital marketing professionals identify and analyze their sales funnels for a more efficient marketing.

It is a funnel mapping software that you can use to keep pace with the highly variable digital marketing space and analyze the results of their marketing strategies.

Key Features of Funnelytics

Below are some of the powerful features of Funnelytics.

Funnelytics Vault

The Pro users of Funnelytics can have lifetime access to funnel templates developed by some of the most experienced and successful funnel traders in the world. Whatever the size or type of your business, the funnels you can create will likely resemble one or more templates in Funnelytics Vault.

The funnels come from a wide range of sectors, such as information products, books, and associate travel. Funnelytics has expanded all the aspects of these funnels, from the first pages to the website to the landing pages and advertising.

Drag-and-Drop Funnel Builder

Drag-and-drop is the main feature of Funnelytics. You can drag and drop the entire Funnelytics interface with icons for each of the different levels into a typical sales funnel like a sales page, webinar, logout, blog post, and thank you page. If you want, you can add more icons to customize the funnel further.

There is also a portion about traffic sources like Facebook, email, guest blog posts, and another part about activities that show you the steps you need to take at the end.

If you want to create a funnel, choose a traffic source, like Facebook. Go to Pages, choose icons, and drag them to the project. The pages are arranged in the order in which they are placed.

Google Tag Manager

With Google Tag Manager, you can track user activity on your website by providing information about specific items like clicks, pop-ups, video views, etc. You must first install the tool. Then install the Funnelytics script with the following steps:

Open your Funnelytics account
Open your project
Click Settings
Copy the script
Open the Google Tag Manager
Add a new tag

Tracking Revenue

While Funnelytics cannot be linked to the payment carts, it’s still possible to track the revenue generated by each step of the funnel. All you need to do is go to different pages of your funnel and set a price tag for each product. Each time a user visits a product confirmation page, a value is assigned equal to the price for that product.

Funnelytics Pricing

Funnelytics offers two pricing packages.

Starter Plan

This plan is free and mainly offers the following:

One team project
Email support
Drag-and-drop canvases for your funnels
Six free funnel templates to get started
50+ icons to help you create stunning funnel maps

Pro Plan

This plan is priced at $99/month or $74/month if billed annually. This plan is much more than just a funnel mapping tool. It includes features like email tracking, goal, and conversion tracking, thermal mapping, and Facebook integration.

The Verdict: ClickFunnels vs Funnelytics

No doubt, both these tools have something to offer for your business. However, ClickFunnels would be our top choice not just in sales funnels-building but also for the all-in-one platform that it provides that are designed to help grow your business online.

It has been and is still used by so many entrepreneurs who swear by the effectiveness of ClickFunnels.

Tags:clickfunnels, funnelytics