Landing pages are necessary for eCommerce. At some point, your online business will need advertisements to attract traffic and send potential customers to a landing page.

The same applies to inbound links from blogs and publications. If your visitors don’t land on a good landing page, that can lead to confusion or worse, wasted opportunity.

There is a big market for landing page builder tools. The question is: which landing page builder should you go for and use?

When it comes to improving your conversion rate and creating a customizable environment, where you can connect with your audience, there are many options out there.

Landing page builders come in all shapes and sizes, from solutions designed to market leaders. Two of the best landing page builders in the industry today are Builderall and Instapage.

In this review, we will help you choose between these two great products. We will review their features, and pricing.

What is a Landing Page?

Many people confuse landing pages with sales funnels. They are not the same. While they both have some similarities, there’s a significant distinction between the two.

Their common goal is to create leads.

Like an actual funnel, a funnel builder directs your client to pass through a series of phases until they finally make a sale.

In contrast, a landing page illustrates product-focused advertising, where they focus entirely on welcoming traffic through an advertising link or social networking campaign.

Typically, a landing page has the following:

A Call-to-Action button (CTA)
One webpage
Used to get information from a customer or client, such as contact information, or marketing information for future references
Used to encourage a sale

Builderall

Erick Salgado launched Builderall in 2017. Builderall is an all-in-one digital marketing platform. Instead of buying each tool you need to run your online business, Builderall offers all the features you need in one place.

Builderall includes tools to assist with a sales funnel, website building, landing pages, click map autoresponders, heat maps, and many more. Since Builderall is a cloud-based system, it means you don’t need to install anything into your laptop or computer. All you need to do is create an account on the official Builderall website and have an internet connection.

Builderall works for anyone who wants to start an online business. Whatever your design background and experience are, this software allows users to design and promote their products and services quickly.

(READ More: What is Builderall?)

Features of Builderall

Here are some of Builderall’s powerful features.

Dedicated Servers

If you want to create a website, Builderall can provide website hosting. It offers dedicated local servers to host your websites, sales funnels, videos, webinars, and everything else you want for your business.

Since Builderall is a hosted service, all internet maintenance, security, and backup issues are handled by the team. That means you can focus on creating sales for your business.

Drag-and-Drop Site Builder

One of the best features of Builderall is its comprehensive site-builder tool. If you want to launch a successful online business, you need to create landing pages. Builderall offers a wide variety of website builders.

That means you can offer your target audience a unique and streamlined user experience depending on whether they visit your website on a desktop, tablet, or mobile. It also helps in making your website search friendly, so your ideal audience can find you.

The 3 site builders are the drag and drop pixel perfect builder, the drag and drop responsive builder, and the mobile-first drag and drop builder.

Templates

Another powerful feature of Builderall is its extensive range of templates available for users. Whether you need to design an entire website, a sales funnel, or an individual landing page, Builderall can cater to this with its huge selection of attractive and fully optimized templates.

Most of the templates offer an excellent starting point in creating a unique landing page. They’re useful for those who lack web design skills, creativity, or time to build a template from scratch.

However, if you’re an experienced web designer, Builderall also provides several blank templates for you to create perfect pages from scratch.

Heat Mapping

A feature that is unique only to Builderall is the heat mapping tool. It is called the click map.

Builderall’s click map allows users to view where their audience has been clicking on each page. It helps users to understand browsing behaviors and how they navigate your website.

In this way, you can analyze where your page draws the most attention and where it doesn’t. It can help you customize your page using this information, so it converts better. For instance, you can place a CTA button in an area that draws more attention.

Builderall also works with Google Analytics for monitoring and tracking purposes.

Builderall Cost

While Builderall is quality software packed with lots of features and functionality, its pricing is reasonable. If you want to join Builderall, you need to choose between the two packages offered.

Below are the two packages offered by Builderall:

Builderall Essential Plan

The Essential plan offers plenty of tools to build your business and promote your products and services. This plan costs $29.90 a month. Some of the features include access to all the Builderall apps, unlimited use of the MailingBoss email marketing platform, SSL certificates for all your websites, and many more.

Builderall Premium Plan

The Premium Plan offers a complete package to launch a successful online business or improve existing ones.

While it costs a bit more than the essential package at $69.90 a month, it offers plenty more exciting features to help build a website.

Some of the premium plan features are the eCommerce and affiliate features, the webinar app, CDN hosting, and more.

Builderall also has a free forever plan.

Instapage

Instapage is a dedicated landing page builder tool. It provides a lot of options to design your page the way you like it. It keeps a simple process so that even if you do not know about website designing, you can have the webpage of your dreams.

Instapage has some great features that can boost your website’s conversion, and it offers analytics for tracking your webpage’s conversion rate so you can make more informed decisions based on data. (READ More: What is Instapage?)

Features of Instapage

Instapage provides everything that you need from a landing page platform. Below are some of its powerful features.

Conversion-ready Templates

Instapage provides you access to 100+ fully customizable and optimized templates designed to help you increase conversions.

It provides templates for all kinds of uses- everything from lead generation, ebooks, webinars, events, apps, click through CTAs, etc. You can also import landing page templates, which you can later modify for your use.

Another excellent option is to upload themes from ThemeForest to buy up to 100+ premium themes. All themes are mobile responsive, so they fit the size of any device. This ensures that your conversions don’t drop on mobile and tablet devices.

Landing Page Builder

Instapage is known for its landing page building capabilities. The drag and drop functionality allows you to add and edit page elements such as headlines, paragraphs, images, videos, buttons, forms, shapes, maps, social buttons, and timers.

Widgets

Instapage allows you to add a layer of functionality like adding CTA buttons, video, countdown timers, or even custom mode.

The countdown timers create urgency and encourage your visitors to take advantage of your offer now. They are useful when you want to drive webinar signups or have a live event or product launch.

Even if you don’t need to know any code in building a landing page with Instapage, you can customize the page you want using HTML/CSS and JavaScript.

Instablocks

Instablocks are pre-designed block templates that can be re-used to create hundreds of post-click landing pages. They offer an excellent way for customers to avoid creating duplicate content and focus more on creating newer content to make the overall marketing and advertising way faster and simpler.

Instapage Cost

Instapage pricing has simplified its pricing, making it two plans in total.

Business Plan- $199 per month
Enterprise Plan- pricing depends on your needs

It offers a 14-day free trial.

The Verdict

With the variety of landing page builders today, choosing one can be challenging. However, it all boils down to the needs of your business.

If you are an online entrepreneur or someone who needs a cloud-based all-in-one solution software, Builderall is for you. All of its tools are designed to help you build websites and landing pages, produce pleasing content, improve your brand and online presence, and maximize your social media engagement.

Instapage provides you all the features that you need to create landing pages. You can also make integrations with your favorite applications. It is ideal for teams who want to work together in building a landing page. In a scenario where you have to work with clients, you can as well because of its ability to have sub accounts and give read-only access to some people.

Tags:builderall, instapage