Connect ClickFunnels to Amazon FBA: Why sellers should

If you are a seller on Amazon, you’ve probably heard about FBA or Fulfillment by Amazon. Basically, FBA allows online sellers to just sit back and relax while Amazon does the heavy job of packing, sending out their product orders, and even handling customer care. 

If you want to boost your sales, using ClickFunnels is the best way to do so. ClickFunnels is a software that helps entrepreneurs build customized sales funnels and manage them. A sales funnel is a series of steps that engages and directs customers to buy a product through a series of marketing actions like automated emails, videos, articles, and landing pages. (READ More: What is ClickFunnels?) 

While ClickFunnels is an excellent service for internet marketers, it is not limited to intangible products. Anyone who sells products on Amazon, eBay, or any other third-party platform can use ClickFunnels to increase their sales. 

What is Amazon FBA, and how does it work?

Sellers have 3 options for fulfillment of orders when selling a product on Amazon. They can either pack and ship the product themselves (Fulfillment-by-Merchant and Seller Fulfilled Prime) or choose to outsource storage, packaging, and shipping to Amazon using FBA. 

Sellers have to decide their fulfillment strategy when creating a product listing or putting up a product for sale on Amazon. Sellers can switch between fulfillment methods whenever they need to.

The FBA process is simple: Sellers buy the products and ship them to an Amazon warehouse. Amazon will provide the necessary contact details and address. The products are then stored at Amazon’s fulfillment center until a customer places an order. A storage fee is charged, depending on the size or volume of the product. Once an order is placed, Amazon takes care of the transaction and updates the seller’s inventory. The order is then packed and shipped by Amazon. Amazon also handles customer care and follows up on orders, including the returns and refunds. Every two weeks, Amazon sends the sales profit to the seller. 

This is an excellent way for many online sellers to expand and scale their online business since Amazon executes key logistic services. All you need to do is stock up on your inventory and count your earnings. 

For a price, sellers can avail of all these services. The charges are very competitive and are way cheaper than storing and shipping the products yourself. Furthermore, FBA sellers are still responsible for choosing the product, maintaining the inventory, and marketing. Amazon only takes care of the logistics part. 

Benefits of Amazon FBA

Below are some of the wonderful benefits of using Amazon FBA. 

Logistics Support and Scalability

This is the best thing about Amazon FBA. Amazon will take care of the shipping and storage of your product. Thus, you can save a lot of money on storage and scale your business easily. You don’t need to spend a lot of cash to rent or hire storage space. 

If your business is good, Amazon will take care of the extra shipping duties. All you need to ensure you never run off your inventory. 

Fast and Free Shipping with Amazon Prime

Amazon has changed the way we buy things. By using Amazon Prime, customers can expect lightning-fast delivery every time. Amazon FBA sellers automatically qualify for Prime. Due to the thousands of Amazon fulfillment centers worldwide, your products can be delivered within a few days. 

Non-FBA sellers can choose Seller Fulfilled Prime (SFP), but sellers need to qualify to be eligible. This requires an impressive sales history and seller feedback. You’ll also need a professional account to apply for SFP. 

The Buy Box Advantage

If you have a professional seller account and sell a product using Amazon FBA, you are more likely to win the Buy Box. This is important because more than 80% of Amazon’s sales are from the yellow button on a product listing. Winning the Buy Box often results in a boost to your sales. 

Discounted Shipping Rates

Amazon is undeniably the king of eCommerce. Their contracts with major shipping firms often mean reduced shipping costs. This benefits everybody involved. 

Sellers with FBA will spend less money on shipping. Amazon’s wide logistics network also gives customers the best deal when it comes to shipping rates – sometimes even free shipping with Prime. 

Customer Support

If you are an FBA seller, Amazon will be the point of contact for your customers. This means the customer support of Amazon handles returns and customer inquiries. There is a processing fee involved when it comes to returns, but it’s usually worth it. 

Why Amazon sellers should use ClickFunnels

All tools are not perfect, even Amazon. However, having your own platform can allow you to make even more sales than you are now. 

Here are the benefits of ClickFunnels to Amazon sellers and why selling with ClickFunnels is different from just selling on Amazon directly. 

Get more sales and product reviews on Amazon

One of the goals of ClickFunnels is to help you make more money. One way you can use ClickFunnels is to make more money to send customers back to Amazon to use coupon codes and encourage them to leave a review.

Reviews are still the top source of growth for new products on Amazon. However, Amazon cracked down on reviews in the last few years. So, even if the idea of selling products from your own site isn’t attractive to you, ClickFunnels can still help you get more reviews and sales right to your existing Amazon products. 

Increase cart size with upsells and downsells

When someone buys a product from you on Amazon, that is the end of the transaction. If they choose to purchase something else, the sale goes to another user. 

With ClickFunnels, you can create compelling “sales funnels” that sell additional and relevant products to customers. This means more money for each visitor since you can spend more on traffic. 

Choose from several fulfillment options, including Amazon FBA

You can use Amazon or several other options for fulfilling your orders from ClickFunnels.  

Easily embed on any WordPress site

ClickFunnels will host your sites for you, but you can also integrate any sales funnel directly into an existing WordPress website because of their included WordPress plugin.  

Accept more payment types

Amazon and PayPal are competitors, so Amazon doesn’t support PayPal payments. By using ClickFunnels, you can integrate several payment types that can help you increase revenue. 

Add scarcity with deadlines

Give your customers a reason to buy sooner rather than later with limited time offers and deadlines. You will be amazed at how many of your sales will come within 24 hours before a deadline.  

Integrate with several third-party tools

While ClickFunnels has plenty of features and functions, it integrates with several third-party tools that make it possible to do nearly anything you can imagine related to eCommerce. 

Earn recurring revenue with membership products and continuity plans

The passive-income scheme facilitated by ClickFunnels and Stripe is helpful for all entrepreneurs.  

For instance, you are selling a supplement and want to make sure that your customers don’t forget to buy a fresh supply every month. You can offer them an upsell to a continuity program, offering them a small discount. This will charge them automatically every month and then ship the product to their doorstep without them needing to do anything. 

Collect buyer information

If you want to create a long-term, sustainable business that isn’t dependent 100% on Amazon or any other third-party platform, you need to build your contact list.  

No limits on sales copy 

Amazon has limits on how much text you can use and how it can look. Fortunately, ClickFunnels gives you the freedom to write as much or as little sales copy as you want to make the sale. 

Create follow up email sequences

You would be amazed at the number of customers who would have bought your product if you could remind them about it later. With ClickFunnels’ email software Actionetics, you can create email sequences that target your potential customers based on their specific actions on your sales page.  

Split test pages

There are some third party paid softwares that allows you to create simple split tests on Amazon. However, they are nothing like the split test features you will get from using ClickFunnels. 

(READ More: Everything you need to know about ClickFunnels)

How to Connect ClickFunnels with Amazon FBA

Below are the steps to integrate ClickFunnels with Amazon FBA.

1.     Authenticate Fulfillment by Amazon (FBA) and ClickFunnels.
2.     Choose one of the apps as a trigger, which will kick off your automation.
3.     Choose a resulting action from the other app.
4.     Choose the date you want to send from one app to the other.
5.     Now you have to connect ClickFunnels with Amazon FBA.  

 

There is no doubt that Amazon is an excellent online service. However, you don’t own the traffic. Using tools like ClickFunnels is one of the best ways to increase your sales and earn more money. If you want to try the program, ClickFunnels offers a 14-day free trial so that you can explore its features. (READ More: How much is ClickFunnels?)