What is ClickFunnels?

ClickFunnels is a cloud-based software for building customized sales funnels used by entrepreneurs to grow their businesses online and take their marketing to the next level. 

This platform focuses on sales and is specially created to make it simple to create sales funnels. It can help you create landing pages, manage and track your funnels, launch your product, generate leads for your business, automate email campaigns, run private online courses and webinars, and accept payments using only a few clicks of a button. 

Launched in 2014, ClickFunnels was founded by Russell Brunson. As of May 2020, it has more than 100,000 users all over the world. 

With Clickfunnels, you can build your first digital sales funnel in three simple steps:

1. Choose a pre-designed sales funnel template suited for your product.
2. Choose the design and the style of the page you want.
3. Implement the changes you like to the page/s then publish it.

While ClickFunnels is considered as a software company because of its funnel builder, it is a marketing company first and a software company second.

What is a Sales Funnel?

A sales funnel is a series of steps that engages and directs customers to buy a product through a series of marketing actions like automated emails, videos, articles, and landing pages. (READ: What is a sales funnel?)

Depending on the action that your customers will take when they visit your landing page, they will be entered into a sequence of marketing messages. 

Expectedly, not everybody who visits your page is guaranteed to become a customer and make a purchase. In that case, you can make them a prospect for down sale.

Why build sales funnels for your online business?

In sales, it is important to not only reach all potential customers but also build relationships with leads, illustrate the value of your products the best way you can, and then convince them to buy.

Sales funnels help you through the buying process that a potential customer will go through from when they first interact with you and your content until they become a paying customer. It is an all-in-one solution to all your online marketing needs. 

What can ClickFunnels do?

ClickFunnels can automate an entire sales process and give you the power to control every stage of the buying journey. It also provides several features to help you revolutionize your business and give your customers a unique user experience.

Here are some of the things that ClickFunnels can do:

• Build converting sales funnels

Did you know that 10-15 landing pages can increase a company’s leads by 55%?

ClickFunnels can make it easy for you to design and create landing pages and funnels. By using its professionally pre-designed templates, you can edit easily through an intuitive drag and drop editor. ClickFunnels features an easily navigable interface to allow you to build your landing page quickly. It also allows you to use its preset sales funnel templates that are specially designed to increase your conversion rate. 

ClickFunnels has all the elements that make up quality sales pages like widgets for texts, images, buttons, headlines, and videos. 

• Offer Customization Using Drag and Drop Interface

Generally, products have to be built from scratch and in the proper order. If you want to modify any part, you have to delete the specific features. In some cases, you need to start the entire product description again.

ClickFunnels offers you a distinct advantage using its drag and drop interface. With this feature, designing and building landing pages has become easy. Now, you can choose where you want to place your rows, columns, and elements.

You can also use the pre-existing templates and customize them to suit your business needs. Just choose the template that is relevant to your business then point and click on the elements you wish to place or replace. Afterwards, drag and drop them in their appropriate places.

ClickFunnels also has a dashboard replete with numbers, diagrams, graphs, and charts. It provides a straightforward visualization of KPIs to enable you to gain actionable insights. 

• Offer Omnichannel Marketing

Using ClickFunnels’ Actionetics can integrate your existing marketing channels with your sales funnel. This omnichannel marketing allows you to combine all the different types and modes of shopping available.

Your customers will have a wide variety of options to choose from, like online ordering, ordering through a catalog, or even physically visiting your shop. Thus, it eliminates the need to rely on or outsource to third-party tools.

ClickFunnels can help you get in touch with your website visitors.

You can communicate with them through several platforms: emails, retargeted ads, SMS, Facebook Messenger and push notifications on desktop.

• Offer a rewarding affiliate program

If you are enjoying the benefits of ClickFunnels, you can share it with your online audience and acquaintances.

If you sign up for the affiliate program of ClickFunnels, you can earn a 40% recurring commission for every successful ClickFunnels signup that you deliver. 

After 100 successful signups, ClickFunnels will reward you with money that you can use towards a brand new car. All you have to do is show them the receipt of your brand new car and they will topup your account with an extra $500. This is called the Dream Car Challenge and is an incentive to reach your 100th-signup bonus. 

Aside from these, ClickFunnels has a separate program that lets you make more commission for every upsell. You can also earn from marketing dozens of other offers and promotions in ClickFunnels. 

ClickFunnels offers another rewarding affiliate program called share funnels. This program can let you earn more commission by sharing your most successful funnels with your audience. 

• Run your own affiliate program using the Backpack feature 

Can’t afford to hire a full-time sales team or sales executives? Running your own affiliate program is the best way to gather your prospective customers. 

The BackPack tool within ClickFunnels can help you run an effective affiliate program. It eliminates the need to track everything manually, managing tracking pixels, databases, and more. 

• Highly-converting templates

ClickFunnels has 22 types of professionally-designed sales funnel templates. These templates are easy-to-use and can meet your business requirements and goals.

The sales funnel templates are categorized into four parts:

• Event Funnels
• Membership Sites
• Lead Capture Funnels
• Sales Page Funnels

From each category of the funnel template, there are a variety of free and paid templates. Using these templates can get your own campaign up and running in a matter of hours.

The best part is you don’t need to worry about linking a lot of landing pages. ClickFunnels will connect them automatically for you. 

• Connect with other platforms and tools through API

You can integrate ClickFunnels with third-party tools by using its API. The users can integrate, including autoresponders, payment gateways, and outgoing SMPT.

Note that some integration tools may require some technical skills. This is not a problem. Most of ClickFunnels customers only need to use Leadsbridge to be able to connect their ClickFunnels account with all the other tools and applications they need to run their businesses.

• Conduct and automate webinars

ClickFunnels provides an excellent platform to host seamless webinars. Webinars are events where a host or several hosts connect with different customers and can generally be considered as a sales event about your products and services.  

Equipped with impressive features, you can simply choose the “Build Funnel” option from the menu, or click on the “Add New” button. 

• Checkout pages for different products and services

One of the reasons why shopping cart abandonment is high is due to a cumbersome checkout process. ClickFunnels eliminates this tedious process and lets you build seamless, frictionless checkout pages for selling products and services by integrating several payment methods like Stripe and PayPal. These will help process your payments and orders from customers. 

• Membership areas

ClickFunnels offers a membership area to its customers to protect their content. You can use this feature to launch your online courses or any of your premium products or services.

• Lead generation surveys

ClickFunnels features an instant survey generator tool. It allows you to create surveys to segment prospects according to the question they answer. Afterward, you can target them with personalized content to help convert the surveys to leads. 

• Automated follow-up sequences and broadcasts

One sales funnel may not be enough if you have bigger revenue targets. Research showed that sending an email without a follow-up can give a reply rate of 16% on average. In contrast, people that send at least one follow up in a campaign receive a 27% reply rate.

Follow-up funnels can help you nurture your leads, interact with them, and convert them into regular customers. It can also help retain previous or existing customers.

These follow-up funnels are included in the ClickFunnels’ Actionetics feature. Once you have built your follow-up funnel, you can start by sending out targeted messages to your audience through several means of communication platforms. It can help you set up an email and smart lists, design email campaigns, action funnels, and follow up funnels. You can also track your customer metrics. 

• Advanced funnel statistics

The funnel stats give an in-depth view of the data in a funnel. Here, the users can see page views, opt-in sales, earnings per page, view, etc. It shows how people are joining different subscription lists so that the users can create targeted and optimized marketing campaigns.

Furthermore, the funnel stats show the funnels that are converting the best so users can focus on funnels that are producing the best results. 

Features of ClickFunnels

ClickFunnels has a wide variety of excellent features to optimize your pages. 

1. Pre-built Sales Funnel Templates

ClickFunnels will take care of the heavy lifting for your business with its various marketing and sales funnel templates. Whether you need a funnel for your product or membership site, you’ll have access to a myriad of proven and tested sales funnels.

The templates are categorized under lead capture funnels, sales page funnels, event funnels, and membership funnels. Some commonly used funnel templates are sales letter funnel, invisible funnel, homepage, squeeze page funnel, lead magnet funnel, and more. 

All the funnel templates have pre-designed landing page templates. You can modify these templates to meet your business needs. 

1. Drag and Drop Editor

If you want a unique landing page, ClickFunnels allows you to create one or more for your business using the funnel editor.

The best part is, you don’t need to have coding skills. There are about 40 free templates available to customize. Even if you create a landing page from scratch, ClickFunnels features a drag-and-drop editor to make page building much easier for you. 

1. Share Funnel

This feature allows you to generate and share a link to your funnel. Through the affiliate program, you can earn extra when you promote and sell a product or service.

Other people use ClickFunnels to build and share landing pages with their clients. Using the share funnel URLs, you can earn up to a 40% commission if the visitor joins ClickFunnels using your link. 

1. A/B Testing

After designing the landing page for your product or service, you want to test the elements’ variations. Split testing is crucial due to conversion optimization. It prevents you from wasting your time and your ad budget on weak performing elements or a landing page. 

ClickFunnels allows you to split test several sets of funnels to give you an idea which element works better.

1. Payment Gateways

ClickFunnels allows you to accept several payment types without sending your buyers to a third party. It supports payment system integrations such as PayPal, Stripe, Apple Pay, Android Pay, and more. 

1. SSL Certification

Most of the websites and pages in ClickFunnels deal with payments and sensitive credentials. That’s why ClickFunnels has made security its top priority.

ClickFunnels ensures that all websites or pages that are created using it are encrypted to keep both buyers and sellers safe from phishing, identity theft, and other attacks. 

1. Email Automation

ClickFunnels can not only be used for email marketing but also for lead generation. It has its own autoresponder feature but it also supports third-party email service providers for good measure. You can create your G Suite or Zoho email and integrate it into ClickFunnels. Upon integration, you can set up a mailer in 3 simple steps.

1. Tracking

ClickFunnels has an analytics tool to track your funnels’ performance, including click-throughs, conversion, opt-ins, and visitors. 

It also shows you an overview of the audience of your audience’s activity straight on your dashboard. Using other tools, ClickFunnels makes it so easy to track down sources and manage users. 

1. Multiple Domains

A lot of domains and subdomains can be connected using ClickFunnels. You can use its different features to maximize the benefits of multiple domains. Whether you want to run a sales offer or host a webinar, ClickFunnels makes all those tasks possible. 

1.   Actionetics and Backpack 

Although these features are available in the more expensive plan, Actionetics and Backpack tools are two of the best features of ClickFunnels.

Why use ClickFunnels?

The beauty with ClickFunnels is that it forces business owners to think about their business through a sales funnel lens. It is an excellent marketing platform that can help you scale up your business. 

It is easy to use for new users who have limited knowledge in building their online presence. You don’t need to be a marketing and IT expert in navigating its friendly features.

If you want to learn more, read our comprehensive ClickFunnels Review.