There are so many marketing softwares out there, it could seem impossible to choose! The decision you make could either break your bank or make your business.

If you’re not using any application software yet to help you with your business or marketing needs, your best bet is to go with an all-in-one marketing solution. All-in-one marketing application softwares typically offer several online marketing features such as email marketing, social media marketing, SEO, automation, customer relations management (CRM), a content management system (CMS), and eCommerce, in one platform.

In this article, we compare two all-in-one marketing platforms ClickFunnels vs HubSpot to see which one could be best suited for you and your business.

The difference between HubSpot and ClickFunnels

Often, people think that ClickFunnels and HubSpot offer the same type of service. While ClickFunnels and HubSpot are both designed to help entrepreneurs execute and automate their digital marketing campaigns, they aren’t entirely the same.

Both ClickFunnels and Hubspot will help you sell more and grow your business. You can even want to use both tools! However, their strengths rely on their purpose. HubSpot helps make sure you interact with your customers, organize that communication, and makes sure that none of your prospects fall through the cracks. Meanwhile, ClickFunnels is best at helping you build high-converting sales funnels, which involve a series of pages or steps that guide a prospect toward conversion.

ClickFunnels

ClickFunnels is an all-in-one marketing software that is used to build sales funnels. It was founded by Russell Brunson and Todd Dickerson in 2014. It is one of the industry leaders for sales funnel builders.

Using ClickFunnels, you can create sales pages, lead generation funnels, membership areas, webinar funnels, and much more. (READ: Everything you need to know about ClickFunnels)

Features

Below are some of the powerful features of ClickFunnels.

Drag-and-Drop Visual Editor

You can customize any page of your sales funnels easily with ClickFunnels. You simply choose the element you want to add, drag it, and drop it! Then, you can edit that element however you want it. It allows you to create a good image for your business and create a consistent feel between your marketing campaigns.

Website Hosting Included

As a ClickFunnels member, you don’t have to find third-party hosting to keep your sales funnels work. ClickFunnels can host your website for you. You can even add new domains that you own inside of your dashboard.

Hundreds of Themes and Templates Available

Instead of creating a sales funnel from scratch, ClickFunnels provides you with a theme and template library, where you can choose which sales funnel best fits your needs. Third parties make some of them.

Split Testing Capabilities

ClickFunnels understands how important it is to test and iterate your marketing materials. That’s why it allows you to split test anything on any sales pages. The only limit is your creativity.

High-Converting Sales Funnels

One of the best features of ClickFunnels is helping online entrepreneurs generate leads, sell products, and grow their businesses with sales funnels, which will give higher conversion rates compared to just using basic websites. A lot of ClickFunnels users have seen massive success by using this platform.

Unlimited Conversion Tracking

ClickFunnels allows you to check the performance of your sales funnels. Simply log in to your account, and you can view mission-critical metrics for any sales funnel that you want to drive traffic to.

Membership Site Included

The membership sites of ClickFunnels allows you to earn recurring revenue from your subscribers by offering exclusive benefits to those who’ve signed up. After you generate new customers using your sales funnels, you can build a membership site to support your business.

Easy-to-Use Email AutoResponder

Email marketing is a crucial part of the sales funnel experience. After generating a lead, you need to stay in contact with that lead consistently, deliver what you promised, and make more future offers. That’s why ClickFunnels offers an email autoresponder into their suite of tools.

Easy Shopping Cart Feature

When you use ClickFunnels, you don’t need to get a third-party plugin or integration for your shopping cart. If you sell products or services online, simply add the product picture, description, and price. After that, you can start selling!

ClickFunnels Pricing

ClickFunnels offers two packages at this time: The $97 per month Standard plan and the $297 per month Platinum plan.

ClickFunnels Standard Plan

The standard plan is what most people use when starting. Since you have up to 20 marketing funnels, that should be enough for beginners.

ClickFunnels Platinum Plan

This is the unlimited plan of ClickFunnels. With this plan, you can have unlimited funnels, pages, and contacts. It even offers a few other features that can come in handy. This includes Actionetics, Backpack, and FunnelFlix.

(READ MORE: How much is ClickFunnels?)

HubSpot

HubSpot is also an all-in-one marketing platform. It has been around since 2006.

HubSpot offers a wide variety of tools in marketing, sales, customer service and content management. When it comes to blogging, SEO, email marketing, and even social media marketing, this tool can handle the job.

Features of HubSpot

HubSpot offers 4 types of “hubs.” Each hub has different tools and tactics.

Marketing Hub

The Marketing Hub is an “All-in-One Inbound Marketing Software” with “everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.”

More specifically, this Hub allows users to create landing pages, send email campaigns, blog, automate marketing, manage leads, view analytics, monitor social media mentions, increase SEO success, and run ads.

Customer Relationship Management (CRM)

HubSpot offers free CRM that allows you to organize and manage your leads so that no promising prospects fall through the cracks. This is helpful if you are in a sales-heavy industry.

HubSpot’s CRM features include email tracking and notifications, prospect tracking, meeting scheduling, and live chat.

Sales Hub

The Sales Hub can track how deals are progressing, organize all sales activity in one place, and accelerate the sales cycle to close more deals faster.

Specifically, Sales Hub allows you to send, track, and automate emails, organize documents, schedule meetings, use live chat, queue sales calls, and customize sales reports.

Content Management System Hub (CMS)

HubSpot’s CMS allows developers to build using flexible themes and content structures. Marketers can edit and create pages easily on their own. Customers can get a personalized, secure experience.

CMS Hub allows you to get SEO recommendations, create blog content easily, use website themes, and analyze content’s performance.

Service Hub

The Service Hub ensures that your customer service is [more] effective and efficient. It is a customer service tool that builds organization and efficiency into your customer service team.

With this, you will be able to have one-on-one conversations with your customers, create tickets, get feedback, build a knowledge base, create team emails, and set goals.

HubSpot Pricing

HubSpot’s pricing plans can be a little complicated because it depends on which hub you want to sign up for. Each of the four hubs have different pricing tiers.

Marketing Hub

The free version includes email marketing, forms, contact management, contact insights, paid ads, live chat, and analytics. The next plan ($800/month) adds the following features: marketing automation, SEO tools, landing pages, social media tools, content creation tools, analytics dashboard, and 30 other elements. They also have an Enterprise plan for $3,200 per month.

Sales Hub

The free version includes task management, email tracking, document sharing, meeting scheduling, and live chat. The next plan costs $500 per month and adds the following features: sales automation, visit tracking, lead scoring, smart send times, customizable reports, and 27 additional features. They also have an Enterprise plan for $1,200 per month.

Service Hub

The free version includes ticketing, team email, live chat, email templates, calling, ticket creation bots, meeting scheduling, and reporting. The next plan costs $400 per month and adds the following features: automation, knowledge base, feedback, video creation, goals, and ten additional features. They also have an Enterprise plan for $1,200 per month.

CMS Hub

The first version is $300 per month and includes a drag-and-drop editor, SEO recommendations, website themes, multi-language content creation, security, and threat detection. The next plan is $900 per month and adds the additional features: 2 brand domains, partitioning, adaptive testing, custom CDN, and more.

FREE

However, you can also get started with HubSpot for free. They offer free CRM and marketing tools.

Free CRM tools:

Contact management
Contact website activity
Companies
Deals
Tasks & activities
Company insights
Gmail and Outlook integration
App Marketplace integrations
Custom support form fields
Prospects
Ticketing
Forms
Ad management
Conversations inbox
Reporting dashboard
Email tracking & notifications
Email templates
Canned snippets
Documents
Calling
Meeting scheduling
Messenger integration
Custom properties

Free Marketing tools:

Forms
Email marketing
Ad management
Landing pages
Conversations inbox
List segmentation
Team email
Live chat
Conversational bots
Mobile optimization
Reporting dashboard
Messenger integration
Custom properties
HubSpot mobile app
Form follow-up emails

Which is the better tool?

Both of these tools offer excellent features. The choice boils down to your business’ needs and wants. HubSpot is a cloud-based CRM tool that aligns sales and marketing teams, boosts ROI, and foster sales enablement. Meanwhile, ClickFunnels is an all-in-one tool designed to help online businesses achieve high-conversion rates!

If you need to get results for your business, ClickFunnels is the clear winner! HubSpot may be the better option for you if your business is doing well already and just need to do a lot of follow-up calls, and improve your overall customer service.

(ALSO READ: GetResponse vs Hubspot)

Tags:clickfunnels, hubspot