How to create a landing page in ClickFunnels

A landing page is a stand-alone web page specifically designed to have your potential customers take action. This is called a call-to-action. Whether you want to obtain an email address, phone number, or even convert sales, it’s essential to design your landing page in ClickFunnels with a set goal in mind! The purpose of your landing page is to receive and convert traffic from an online marketing campaign,

An ordinary homepage of a website should not be confused with a landing page. A landing page is the first page you will be redirected to when you click a link and is designed to manage traffic from a marketing campaign. 

This comprehensive article will guide you through creating high-converting landing pages with ClickFunnels and turn potential visitors into paying customers.

The benefits of a good Landing Page

Most businesses establish their online presence using their social networks and company websites. Websites are simply repositories of information. They present loads of information and additional navigation to visitors, which is ineffective in guiding prospective customers throughout your funnel.

Experienced marketers rely on landing pages to generate leads and deliver the conversions they need. Below are the top reasons why you need to get a landing page for your business.

1.       A good landing page generates more leads.

Landing pages are useful in growing your email lists for your marketing campaigns. Emails are essential in collecting information that you must gather from your visitors. The most successful businesses survive through constant communication on their offers directly to their prospects.

A well-designed landing page can generate leads that minimize distractions and prompt visitors to subscribe to your mailing list. 

2.       A good landing page focuses on your objective.

Landing pages let you deliver your marketing campaigns to suit your available offers. With fewer distractions and navigation, a landing page ensures that the visitor is pre-framed on what to expect in the next step. Thus, it entices your prospects to click the call to action button.

Most people have an 8-second attention span; eliminating distractions and presenting only the main objective would make the difference between leaving customers and buyers.

Creating a Landing Page using ClickFunnels

Here is a step-by-step process of creating a lead capture landing page with ClickFunnels.

Step 1: Create a New Funnel

1.     Log into your ClickFunnels account and click AddNew to add a new funnel.
2.     Choose Create New Funnel.
3.       After clicking Create New Funnel, you’ll be given three options for your goal. Select Collect Emails funnel type.
4.     Enter the Name of the funnel and Select Group Tag. Choose Landing Pages from the group tags and click Build Funnel.
5.     ClickFunnels will create a basic funnel with two funnel steps, an Email Landing Page (Opt-in Page), and a Thank You page.

Step 2: Choose a Template

1.       Within your created funnel, choose the Opt-in page in the left sidebar. The Opt-in page is the email landing page that your prospects will see when they visit your funnel.
2.       You can choose from the many available choices of pre-built templates. Click Select Template to customize your funnel to match your business needs.

Step 3: Customize the Landing Page

1.       Click the Edit Page button to open the page editor.
2.       Within the page editor, you can hover around the element to edit its properties, add a new element, delete the element, and add images to your landing page.
3.       From here, you can design the landing page according to your liking and adjust design properties such as font, background color, and size.

Advanced Landing Page settings

Now that you have created your first landing page using ClickFunnels, here are a few things that will make your landing pages better.

1.       Integrations

The Integrations menu allows you to set your autoresponder integrations to sync with your newly created landing page. ClickFunnels features an inbuilt autoresponder service called Actionetics.

You can also integrate other third-party Email Service Providers like AWeber, GetResponse, and MailChimp. (READ: Aweber vs MailChimp vs GetResponse: Which is best?) Choose Integrations from the Settings dropdown menu to connect the page with your autoresponder.

If you already have an Email Service Provider like GetResponse, follow these instructions to integrate it with your landing page.

•       Open up the settings of your funnel and choose Integrations.
•       Next, choose the Integration, Action, and List to Add to…

2.       SEO Meta Data

SEO metadata is what appears on the search engine results. Update the information to a professional description according to your business.

From the same settings, click SEO Meta Data instead of Integrations. A popup will show, and you can change the title, description, keywords, author, and social image accordingly.

Does your business need a Landing Page?

All online businesses need to have good landing pages. Landing pages will not only maximize your online presence but it will also increase your sales.

Since websites are full of information and navigation tools, it’s not the best way of guiding visitors to a specific call to action.

Top online marketers use a landing page to help them generate leads and convert customers. Collecting information like an email address or phone number from your visitors can get you in a position to market to them.

Landing pages focus on one specific goal. When you minimize the distractions, it can go a long way in your marketing campaigns.

The features of a good Landing Page

Below are some of the elements of a good landing page that you can follow.

1.       An engaging Headline and Subtitle

If you have tried browsing examples of high converting pages, you will notice that all these pages do not lack a headline. All top converting landing pages have a headline. Most of them contain excellent pre-headline and a subtitle to support the main headline.

Here are some considerations to achieve a stunning headline.

•       Your headline should be precise and focus on the objective.
•       There should be a strategic placement to allow prospects to process your headline faster.
•       Focus on leaving an impact, such as asking a good question or making a promise. 

2.       A story with an authentic purpose

The landing page you created must present a story that will get your visitor’s interest to accept your offer. Your content should be short to avoid distracting your prospect from the main idea of buying your product.

Your visitors must be convinced that they are about to buy a genuine product that will provide a solution to their problem.

Here are the things that you need to keep in mind when creating authentic content.

•       Illustrate the need you are trying to fulfill with your product.
•       Convince your prospect why they need to buy your product with an attractive value proposition. 

3.       A dynamic video or image

A picture means more than a thousand words. Include some impressive and bold photos to communicate your ideas to your visitors. When your image or video is well-chosen, it guarantees higher conversions of your landing page.

Choosing your image or video could be a defining factor in the effectiveness of your visual content. You can use photos that portray people and landscapes. Choose high-quality images to convey the right feelings to your audience. 

4.       Call-to-Action

Next, prompt the visitor to take action. When a visitor lands in your funnel, and there is no call-to-action button, the visitor will probably leave your sales funnel without buying anything.

However, if you have a call-to-action button, it will motivate the visitor to sign up for some newsletters or purchase your product.

A call-to-action is vital. Customers expect a call-to-action to guide them to the next step. With this, you will have total control over your visitor and what you want them to see. 

5.       Social proof

Social proof is essential for your landing page and lead conversion. When you include social movements that have become successful as a result of your offering, you are one step ahead of turning them into paying customers.

Think of social proof as a mental game. When a page has garnered many likes, most people will trust that page.

You can embed a social page like Facebook Fan Page, or customers’ reviews and testimonials on your landing page as social proof. In this way, you will gain interest in the presented offers.

The digital world is growing every day. It creates more opportunities for businesses to market their products and services.

Landing pages are an effective way to increase the effectiveness of your marketing campaigns. Unlike websites, a landing page is specially designed to drive traffic and convert it into successful sales.

The primary purpose of digital marketing is to make a sale, and landing pages can help you accomplish this objective by generating more leads and turning them to potential buyers. ClickFunnels is the best marketing software for designing high-converting landing pages.